RIO RANCHO, N.M. — New Mexico Tourism Department wants to do even better than it has in recent years and expand visits to the state.
To that end, a 10-year plan — dubbed the Destination Development Roadmap — is being created. Soon, the department will have a comprehensive statewide strategic plan for destination development, capacity-building, funding mechanisms and resource allocation.
The road map should be completed in February and released to the public in March.
On Sept. 18, a “listening session” for the state’s central region, which includes Rio Rancho and Albuquerque, was held at the Hilton Garden Inn in Rio Rancho, drawing about five-dozen attendees, including a reporter from the Rio Rancho Observer. Earlier that week, listening sessions had also been held in Angel Fire and Las Vegas.
The team of “listeners” traveled to the southwest, southeast and northwest corners of the state in recent months, inventorying tourism assets by hosting focused listening sessions. The Coraggio Group of Portland, Ore., conducted the listening sessions at a cost of $180,365.
According to its website, the Coraggio Group will “help our clients make their most important strategic decisions and then turn those decisions into action.” The state tourism department said it received three proposals — all from out-of-state firms — for the service.