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Editorial: World Pro Ski Tour a coup for NM

The eyes of the nation will be on Taos this April.

Specifically, eyes watching the World Pro Ski Tour’s championship, according to a Dec. 12 story by Journal reporter Dan Boyd.

It’s a major get for northern New Mexico – and one that highlights our state’s considerable potential for building its name as an outdoor recreation destination.

Our neighbors in the region – including Colorado, Utah, even Wyoming to some extent – have capitalized enormously on their own outdoor rec reputations in recent years, helping build economic diversity while drawing young professionals who want constant access to public lands and outdoor activities. Plenty in New Mexico – including Gov. Michelle Lujan Grisham, who created the Outdoor Recreation Division this year – would like to follow suit, and why not? From Taos to White Sands, Chaco Canyon to Carlsbad Caverns, our state is full of natural wonders and stunning landscapes ready for exploration.

And, yes, the World Pro Ski Tour’s championship is just one event. But it will be televised nationally and showcase Taos’ slopes for the country to see. There’s synergy to be built here. Hopefully, this keeps the snowball rolling.

This editorial first appeared in the Albuquerque Journal. It was written by members of the editorial board and is unsigned as it represents the opinion of the newspaper rather than the writers.


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