SANTA FE – A nonpartisan group says targeted mailings that encourage voter registration are going out to one-in-eight residents of New Mexico.
The nonprofit, Washington-based Voter Participation Center says it will attempt to reach more than 248,000 people in the state by mail in January as part of a new national campaign to reach populations that are statistically underrepresented in elections.
The effort seeks to narrow the gap between those eligible to vote and those who are registered to vote – a gap that is especially pronounced among Latinos, said center founder and president Page Gardner.
New Mexico has the highest percentage of Latino residents of any state, according to the U.S. Census Bureau, estimated at well above 40% of the population. Young adults and single, unmarried women are another focus of the drive intended to increase overall voting.