New Mexico Republicans will embark on an aggressive strategy to win over Hispanic and Native American voters in 2020 as the party experiences its most diverse primary races in recent history, state chairman Steve Pearce announced.
Pearce said the state party will appoint Hispanic and Native American outreach coordinators in all of the state’s 33 counties. He is also urging all candidates to travel to Democratic strongholds instead of just focusing on the GOP’s traditional base.
“I am excited about minority candidates saying more broadly for the first time, ‘I am Republican, and I’m going to run as a Republican,'” Pearce said. “That is pretty powerful.”
Native Americans and Latinos are running in two GOP primaries for U.S. House seats and for the U.S. Senate seat in New Mexico.