ALBUQUERQUE, N.M. — New Mexico is one of two states selected to participate in a new Facebook program designed to connect small businesses with trained college students.
Known as Facebook Career Connections, it is scheduled to launch in Arkansas and central New Mexico this spring and summer. Dozens of students in both states will receive training in social media and digital marketing before being paired with small and medium-sized businesses for a 12-week fellowship.
Peipei Zhou, program lead for Career Connections, described the program as a way not only to train students in a new set of skills, but also to pair those students with employers that might not otherwise have access to those skillsets.
“I think social media is one of those things that can help level the playing field,” Zhou said.