Facebook launches NM training program - Albuquerque Journal

Facebook launches NM training program

New Mexico is one of two states selected to participate in a new Facebook program designed to connect small businesses with trained college students.

Known as Facebook Career Connections, it is scheduled to launch in Arkansas and central New Mexico this spring and summer. Dozens of students in both states will receive training in social media and digital marketing before being paired with small and medium-sized businesses for a 12-week fellowship.

Peipei Zhou, program lead for Career Connections, described the program as a way not only to train students in a new set of skills, but also to pair those students with employers that might not otherwise have access to those skillsets.

“I think social media is one of those things that can help level the playing field,” Zhou said.

Last year, Facebook opened a $1 billion data center in Los Lunas, the first phase of an anticipated 2.8-million-square-foot campus in the area. The company estimates the projects will result in an investment of more than $800 million, according to the Journal’s archives.

Zhou pointed to a couple of other factors why New Mexico was chosen for the program. She cited the relatively high number of small businesses in central New Mexico, one of the chief priorities for the program. Additionally, Zhou said New Mexico has a greater need for digital skills training than other states.

“We saw there’s a huge gap in New Mexico as far as understanding digital skills, digital literacy,” Zhou said.

The program is open to college students in Albuquerque, Santa Fe, Los Lunas and the surrounding areas who are over 18 and are roughly halfway through a post-secondary program. She said Facebook is looking for students interested in social media or digital marketing, though it doesn’t have to be their area of study. Participating companies must commit to paying the participating students at least $12 an hour for at least 20 hours a week, she said.

Deadline for students and businesses to apply is Feb. 14. Anyone interested can apply at www.careerconnections.fb.com.

Students will be selected from the pool of applicants at the end of February. Once selected, the students attend a four-week training program designed to teach skills ranging from digital marking to workplace communication skills. The goal, Zhou said, is to ensure that companies are getting students well trained in their particular skills when they start the 12-week internship.

“We’re looking for those driven students who want to learn and apply themselves,” she said.

Zhou said businesses that participate receive online technical support and $500 in Facebook and Instagram advertising credits, in addition to access to students who are better trained than most new hires.

Facebook tested Career Connections last year with a pilot program in Arkansas involving 21 students. Brandi Keith, business development specialist for Conway Regional Health System, a health care provider in the pilot, said, “We like that these students came already trained, with soft and hard skills.”


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

Nativo Sponsored Content

Ad Tango

taboola desktop

MORE ARTICLES LIKE THIS

1
NM unveils new 20-year economic 'roadmap'
ABQnews Seeker
SANTA FE - New Mexico would ... SANTA FE - New Mexico would seek to bolster job training, better align its higher educational p ...
2
New Mexico burrito vendor's pandemic project: A new ice ...
ABQnews Seeker
SOCORRO - Owner of Socorro's beloved ... SOCORRO - Owner of Socorro's beloved Breakfast Burritos N' More, Robert Gonzales is ...
3
Journal Poll: Half of city voters rate economy as ...
2021 city election
Just 27% of likely Albuquerque voters ... Just 27% of likely Albuquerque voters take a positive view of the city's economy, even though ...
4
Federal funds help cut health care costs
Business
'That's more options for New Mexico, ... 'That's more options for New Mexico, so that's the ultimate win for all of us'
5
NM’s health insurance exchange goes local
Business
Fully state-run means local and new ... Fully state-run means local and new web address for beWellnm
6
Medicare options for 2022 include a wide range of ...
Business
You don't have to be an ... You don't have to be an expert to navigate the much more accesible Medicare
7
Raising Cane’s sets sights on NE Heights for Albuquerque ...
ABQnews Seeker
The popular chicken finger restaurant is ... The popular chicken finger restaurant is set to open an Albuquerque location next summer, according to the company. 
8
Offer health insurance to support employees
Business
Open Enrollment for individual, family and ... Open Enrollment for individual, family and small business health insurance coverage begins Monday, N ...
9
Art history major needs to network, self-assess his skill ...
Business
Dear J.T. & Dale: I'm concerned ... Dear J.T. & Dale: I'm concerned about my son who is a senior in college. He told me that most of ...
10
Taco restaurant with a twist coming to Rio Rancho
Business
RIO RANCHO – Joshua ... RIO RANCHO – Joshua Martinez and his business partners are ready to leave a mark on Rio Ranc ...