Opening a taproom in Las Cruces was a no-brainer for Truth or Consequences Brewing Co.
The brewery in Truth or Consequences not only brings in the locals but also attracts tourists.
“We established Las Cruces clientele and learned a lot about Las Cruces through them, and then it’s close enough to us where we ended up having to deliver beer down there weekly, and so it was sort of a practical choice distance-wise,” said Marianne Blaue, general manager and owner of Truth or Consequences Brewing Co. “So between those two things and getting to know the town of Las Cruces through our Las Cruces customers, we started looking for commercial real estate in Las Cruces about a year ago just to kind of start this project. The place we wound up in was one of the first places that we looked at and ended up going back to it.”
The taproom features a dog-friendly patio where guests can enjoy beers from the venue’s 12 taps.
“We are saving all these beers to put on there, and now, basically, all those beers have disappeared in TorC, and now they’re only available in Las Cruces,” Blaue said. “So they’ve got a number of popular beers down there. It is the only place to get them at this point.”
The location in TorC recently ran out of Nebula Nectar IPA, which is still available at the Las Cruces taproom. The Las Cruces location also had a green chile amber made with roasted green chiles from a local organic farming community called Monticello. The taproom also offers some snack options and allows outside food to be brought in or delivered from nearby restaurants.