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Southern exposure

Truth or Consequences Brewing Co. recently opened a new taproom in Las Cruces. (Courtesy of Asa Keyes)

Opening a taproom in Las Cruces was a no-brainer for Truth or Consequences Brewing Co.

The brewery in Truth or Consequences not only brings in the locals but also attracts tourists.

“We established Las Cruces clientele and learned a lot about Las Cruces through them, and then it’s close enough to us where we ended up having to deliver beer down there weekly, and so it was sort of a practical choice distance-wise,” said Marianne Blaue, general manager and owner of Truth or Consequences Brewing Co. “So between those two things and getting to know the town of Las Cruces through our Las Cruces customers, we started looking for commercial real estate in Las Cruces about a year ago just to kind of start this project. The place we wound up in was one of the first places that we looked at and ended up going back to it.”

The taproom features a dog-friendly patio where guests can enjoy beers from the venue’s 12 taps.

“We are saving all these beers to put on there, and now, basically, all those beers have disappeared in TorC, and now they’re only available in Las Cruces,” Blaue said. “So they’ve got a number of popular beers down there. It is the only place to get them at this point.”

The location in TorC recently ran out of Nebula Nectar IPA, which is still available at the Las Cruces taproom. The Las Cruces location also had a green chile amber made with roasted green chiles from a local organic farming community called Monticello. The taproom also offers some snack options and allows outside food to be brought in or delivered from nearby restaurants.

The brewery keeps churning out beers and is creating a tropical stout to be named in honor of Las Cruces.

“We get a lot of people asking us about stouts, especially in Las Cruces, so I think they’ll really like this tropical stout,” Blaue said. “We’re trying figure out a good name for it that will sort of honor Las Cruces. We’ve got a red IPA coming out and an American wheat and the saison. We’re going to start brewing our summer beers. We have a Hot Springs Lager that we do annually that we actually use some of the hot springs water that makes it kind of magical and it makes it slightly salty, which makes it great for having after you soak (in the hot springs in TorC). It’s sort of like an electrolyte beer. We’re going to make a raspberry shandy this summer, and we have a Cerveza Gold that we make in the summer that’s really popular, and these are all top of our standards that we always have on.”

Blaue suggests patrons follow the brewery on Facebook to keep up with the beer offerings at the brewery and taproom and entertainment at the TorC location.

“It’s good to follow us on Facebook because our location in Truth or Consequences is getting a lot of musical acts that come, sometimes midweek,” Blaue said. “We’ll book at the last minute, and we’ll pair it with a beer release, so it’s kind of fun because we’ll get these great musicians that come through, and it’s sort of like unusual for a small town. People are starting to key into that fact, so they’ll come up midweek for the hot springs and for food and to see a show and come try new beer. We try to group it all together. We most recently had a German rockabilly band that stopped in Truth or Consequences between a venue in Tucson and a venue in, like, Houston and we released a beer. … We get contacted by these musical acts that are coming through and need a place to stay, and they hear about TorC and they want to soak in the hot springs, and so for someone in Albuquerque or Las Cruces, it can be a really fun, spontaneous getaway.”


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