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New cider taproom in the works

Copyright © 2020 Albuquerque Journal

Brian Percy, co-owner of Santa Fe Cider Works, is getting ready to open a new taproom at a facility on Bisbee Court in Santa Fe. (Eddie Moore/Albuquerque Journal)

Those looking to raise a glass on Santa Fe’s southside will have another option come March 5.

Santa Fe Cider Works, which was acquired by Brian Percy and Barry Fancher in mid-November, plans to open a taproom at 21 Bisbee Court.

Percy and Fancher met at California’s Beale Air Force Base in 1987. They bought the cidery when they retired, with the aim of taking it to the next level by expanding it from a purely wholesale operation.

With the exception of Santa Fe Brewing Co., which recently opened a beer hall, and an outpost of the popular New Mexican restaurant El Parasol, there are few dining or drinking establishments in the part of town near Rancho Viejo.

Percy and Fancher bought the business, which distributes hard cider to taprooms and stores across northern and central New Mexico, from brewer Jordy Dralle and business manager Michelle Vignery. Those two founded the operation in 2013.

Santa Fe Cider Works’ flagship products are Enchanted Cherry cider and Cider Different, a semisweet, noncarbonated apple cider.

What makes its products stand out, Percy said, is fresh ingredients.

“We use 100% fresh juice, not concentrates, unlike numerous other places in New Mexico. We also don’t add any extra sugar,” he said.

Santa Fe Cider Works has a collaboration orchard, which it helps maintain, with two families in Corrales for apples, and is scouting opportunities for pears.

But Percy says the Corrales farm is just a “drop in the bucket” when it comes to providing the apples required for its operation.

“Here’s the issue: There are a buttload of apples in New Mexico, but the cost of upkeep outweighs the potential profits for most growers,” he said.

Cans of Enchanted Cherry cider at Santa Fe Cider Works on Bisbee Court in Santa Fe. (Eddie Moore/Albuquerque Journal)

Most of Santa Fe Cider’s juice comes from southern Colorado, he said, but the company would like to change that and do more sourcing in New Mexico.

Percy, who is from South Dakota, said he and his business partner, who hails from Wisconsin, want to hear from customers about possible food options in the taproom, such as tapas or cheese-based items, before they put together a menu.

The Bisbee Place taproom has 25 seats and more stools in its game room, which features a pool table and foosball.

In terms of the wholesale market, Santa Fe Cider Works sells to Second Street Brewery and Santa Fe Brewing in the City Different and to Nexus Brewery and Bosque Brewing Co. in Albuquerque. Retailers that carry the company’s products include Susan’s Fine Wine and Spirits on St. Francis Drive and Albuquerque’s Jubilation Wine and Spirits.


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