Clients already trust them with their hair, and, often, their secrets. Now, some black hairdressers are hoping their customers will believe them when they say just how important it is to participate in the census.
“Barbers and stylists spend more time with people in the community than doctors” said Cathryn McGill, chair of the Albuquerque Bernalillo County Complete Count Committee. “If we’re talking about trusted messengers, they’re our trusted messengers.”
The New Mexico Black Leadership Council and ABQ Hair CARES teamed up Sunday afternoon for a presentation to a handful of local hairdressers about the nine-question, 10-minute survey and how they can discuss it with their clients. They sent them home with posters to hang and flyers to hand out reminding people that the census determines distribution of federal dollars along with things like the number of seats each state gets in the House of Representatives.
McGill said black people in New Mexico have been historically undercounted for reasons including apathy and distrust of the government. And that’s why it’s so vital to look for non-traditional approaches for spreading the word.
Support your local Albuquerque Journal & Katy Barnitz SUBSCRIBE NOW cancel anytime