ALBUQUERQUE, N.M. — It was a sweet, simple, urgent plea.
“We could use your help,” read the post by the folks at Elixir Boutique Chocolates, one of the many small businesses in Albuquerque – and everywhere around the world – affected by the COVID-19 pandemic.
Elixir was in trouble. March is the company’s most lucrative month, and its six employees had stockpiled extra truffles, spicy brittle and its famous “Kiss of the Reaper” Carolina Reaper Peppers Timmy Krack Korn Puffs to sell at big events such as the 32nd annual Rio Grande Spring Show and the Southwest Chocolate and Coffee Fest.
Then the coronavirus crashed the party and all those events and all those potential profits melted away like chocolate in a child’s pocket.