Albuquerque to promote businesses along Route 66 - Albuquerque Journal

Albuquerque to promote businesses along Route 66

Cars make their way on Central Avenue Downtown in 2016. Albuquerque will be investing a half-million dollars to promote local businesses that line its stretch of historic Route 66. (Susan Montoya Bryan/Associated Press)

Albuquerque will invest half a million dollars to promote businesses that line its stretch of historic Route 66.

City officials said Friday they’re looking for a marketing firm to develop a plan to promote the corridor as a destination.

The campaign would be aimed at bringing locals back to Central Avenue and attracting new visitors. Shop owners along the road had complained as years of construction related to Albuquerque Rapid Transit, or ART, hampered business and forced some stores to close.

Several Albuquerque city councilors announced this initiative nearly a year ago and had hoped to have already begun the marketing.

But Council President Pat Davis said the promotional effort “takes on more urgency” given the current situation.

Albuquerque Mayor Tim Keller said the coronavirus public health emergency is now hitting boutiques, restaurants, bars and other businesses along the route. Most are locally owned.

“The businesses on Central need our support more than ever,” he said. “We are going to use this time to make sure that when we get through this challenge, people come back to Route 66. With this investment now, we hope to help prime our community for a comeback all up and down Central.”

Albuquerque is home to the longest urban stretch of Route 66. City officials say it’s a critical driver of small business and job creation. It includes some of Albuquerque’s most prominent arts and culture attractions.

Known as the “Mother Road,” Route 66 was created in 1926 after the Bureau of Public Roads launched the nation’s first federal highway system. Small towns opened shops, motels and gas stations to pump revenue into local economies just as the nation’s car culture took off.

The marketing firm that will be charged with breathing new life into the corridor will be required to work closely with businesses, property owners, neighborhood associations and community groups in the area.

 

Journal staff writer Jessica Dyer contributed to this report.

 


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

Nativo Sponsored Content

Ad Tango

taboola desktop

MORE ARTICLES LIKE THIS

1
City exploring property acquisition for stadium
2021 city election
ABQ officials say they will not ... ABQ officials say they will not decide on a location until voters OK a $50M bond
2
Publicly financed stadiums: Boon or boondoggle?
2021 city election
Voters asked to consider $50M GRT ... Voters asked to consider $50M GRT revenue bond for project
3
Most residents support new stadium; only half want public ...
ABQnews Seeker
UNM South Campus site backed by ... UNM South Campus site backed by four times the respondents as Downtown locations
4
ABQ hoteliers back fee to help market city
Albuquerque Economic Development
Creating a tourism marketing district would ... Creating a tourism marketing district would add 2% assessment to room rates
5
Mayor releases plan for spending $60M in federal stimulus ...
ABQnews Seeker
$9.5M for police facilities, equipment, $8M ... $9.5M for police facilities, equipment, $8M for business grants top list
6
City seeks enough funds to pay for Poole property
ABQnews Seeker
Price for 23 acres along Rio ... Price for 23 acres along Rio Grande set at $6.7 million
7
City's $2.5 million relief fund depleted within hours
ABQnews Seeker
3,233 people applied on the first ... 3,233 people applied on the first day applications were accepted
8
AED: Uptick in business recruitment, expansion
ABQnews Seeker
New president says activity strong in ... New president says activity strong in 4th quarter, despite pandemic
9
Netflix plans significant expansion in ABQ
ABQnews Seeker
Streaming giant to make Albuquerque its ... Streaming giant to make Albuquerque its largest North American production hub