Dion’s is scrapping its home delivery option after a five-week trial, with its CEO citing a “mixed bag” of results, according to an email sent to the company’s customer mailing list Friday.
The Albuquerque-based pizza company announced in mid-March it would give delivery via DoorDash a shot for customers no longer allowed to eat in restaurant dining rooms.
“The experiment was a mixed bag and too often did not fulfill the high quality standards we have thoughtfully built over 42 years,” Dion’s CEO Mark Herman wrote in the email to customers Friday. “We learned from this experience and we plan to build on it down the road.”
Herman did not mention DoorDash by name in the email.
Dion’s will still offer catering delivery service.