Vara Winery & Distillery was on to a good thing when it began its Wine Up Wednesday concert series.
Customers missed the entertainment, and musicians missed entertaining after wineries were closed for events and tastings in March as part of restrictions to help reduce the spread of COVID-19.
“It all started last summer going into Memorial Day (in 2019),” Vara co-founder Doug Diefenthaler said. “We decided to do Wine Up Wednesday live on the patio. So every Wednesday on the patio, we would have some sort of live artist playing from 7 to 9 (p.m.). We were going to end it at Labor Day, but it was popular, so we kept running it through Balloon Fiesta. And then after Balloon Fiesta, it began to get a little chillier, so we started to do it the first Wednesday of the month instead of every Wednesday. And then, of course, in March we got closed down, and people just said we still want to do this. Why don’t we do a ‘Wine Up at Home.’ So we’ve been doing that, and people like it, so we intend to continue doing it.”