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International Folk Art Market Gala is going virtual

ALBUQUERQUE, N.M. — The International Folk Art Market Gala – known for its food tastings, music and color – is heading online.

Organizers canceled the annual event on Santa Fe’s Milner Plaza due to the COVID-19 pandemic.

On Friday, July 10, it’s going virtual.

Stuart Ashman

Visitors will see a series of videos of artists discussing their work and the impact of the market’s closure. Folk art experts will offer their expertise and audiences can listen to musical performances, IFAM Executive Director Stuart Ashman said.

Beginning on July 5, a series of videos will show online lectures interviews and films about folk art.

A silent auction of donated items will give guests a chance to bid on their favorites.

“We may have a dinner with a celebrity chef as an auction item,” Ashman said.

“If (we) do it well, it could be something like watching the Academy Awards, though not as glitzy,” he added with a laugh.

The organization also is preparing for an online market opening in September. IFAM has already been busy launching fundraisers to help support artists during this difficult time.

The annual market generates more than $2 million annually to artists around the globe. Many derive 80 to 90% of their income from the annual event.

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