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The Essential Guide, an annual publication that highlights the arts, architecture, culture, fashion, history and lifestyle of Santa Fe and Taos, has changed hands.
New owner Kelly Haug said she will not only continue publishing the guide, but also plans to revive the currently defunct Santa Fean magazine.
“With the addition of a few new members, the Essential Guide team will begin re-establishing the bimonthly Santa Fean as a go-to publication that celebrates the city’s unique culture, events and diverse history,” a news release said.
The Santa Fean ceased publication late last year after being in existence since 1972.
Haug bought The Essential Guide brand – which also publishes local versions in the Pacific northwest, Napa Valley and the Charleston, South Carolina/Savannah, Georgia market – from Trish and Chip Byrd. The Byrds owned the 32-year-old guide for the last 14 years, and said the brand is in good hands with Haug, a “rising star” in Santa Fe’s business community.
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