SANTA FE – While retail shops and restaurants in Santa Fe, and throughout most of New Mexico, have begun to open at limited capacity, it only takes a walk through Santa Fe’s downtown Plaza to see that business activities are still dragging as a result of the coronavirus outbreak.
But some local business leaders, the Santa Fe Chamber of Commerce, the Santa Fe Community Foundation, city government, marketing groups and others have joined forces to launch the “We are Santa Fe Safe” campaign in an effort to stimulate the local economy and do it in a safe way.
According to a news release, the campaign puts employees at the center of the initiative “to inspire customers to dine, shop and do business again.”
“We are all consumers, and this program is asking businesses to make a commitment to our community and come together so we can all look out for one another,” said Fred Cisneros, of Cisneros Design, one of the local marketing firms behind the effort.
Any business can participate, provided they follow the campaign’s guidelines. The businesses would receive a program packet that includes a door cling designating the business a “We are Santa Fe Safe” participant, commitment documentation, COVID-safety practices and resource guide, and a do-it-yourself marketing toolkit.