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New tourism campaign encourages COVID-safe practices

Signs at Mama’s Minerals in Albuquerque remind customers to stay six feet apart while shopping. Roberto E. Rosales/Albuquerque Journal

ALBUQUERQUE, N.M. — The New Mexico Hospitality Association and other state tourism stakeholders have launched an initiative aimed at encouraging New Mexicans to behave safely and responsibly in light of the COVID-19 pandemic.

The initiative, known as the New Mexico Safe Promise campaign, was designed to help businesses reopen safely during the pandemic, using practices aligned with New Mexico Department of Health ordinances and Centers for Disease Control and Prevention guidelines, according to a Monday news release from the hospitality association.

The initiative asks New Mexicans to commit to the following health practices: Staying six feet from others, staying home when sick, washing their hands frequently, following recommended hygiene practices and participating in any COVID-19 related training made available at their workplace.

The goal of the initiative is to unify the entire state of New Mexico through the protection of the health of its communities, residents and customers as businesses begin to reopen, the release said.

The initiative was broached by New Mexico Tourism Secretary Jen Paul Schroer during a webinar on May 21 hosted by the New Mexico Tourism Department. The industry has suffered significantly since the outset of the pandemic.

For more information or to make the pledge, visit NMSafePromise.org.

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