An honor for alternative headwear is a bittersweet feather in the cap of an extraordinarily difficult Albuquerque Isotopes summer.
On Friday, the Isotopes and Minor League Baseball announced Albuquerque had won an online vote for favorite cap (“Greatest Gorra”) as part of the minors’ Copa de la Diversión promotion that engages Hispanic communities.
As the alter ego Mariachis de Nuevo Mexico, the club won a vote that began with 92 participating franchises in the Copa contest and was whittled to four in a tournament-bracket format. The Mariachis ultimately put to rest the Soñadores de Hillsboro in the finals.
“It says everything about how loyal our fans have been and just how passionate they are about the Mariachis brand,” said Kevin Collins, Isotopes director of public relations.
The Isotopes have won the Copa contest in 2018 and 2019, its only two seasons.
In announcing the winner of the Greatest Gorra contest, the Minor League Baseball story said the ‘Topes from the outset “put more money into marketing than any other Copa team while bringing in the largest net gain from licensed products and most commercial partnership revenue.”
But the story offered no additional details, and the Isotopes on Friday declined to provide those figures.
There has been no baseball this season for the Isotopes, the Triple-A partner of the Colorado Rockies, and conventional thought is that there will be no minor league season even if major league players and owners overcome labor issues and coronavirus concerns even to play a partial 2020 campaign.
As a result, the Isotopes a week ago confirmed a furlough of most of their 29-member full-time staff effective July 1. General manager John Traub didn’t reveal how many were furloughed, but said only a “skeleton” staff will remain for now.