When visitors enter the Santa Fe Indian Market online gala, they can choose an avatar dressed in Native American regalia and go shopping in an online 3D universe.
Approximately 450 artists from across the U.S. and Canada will be selling pottery, jewelry, textiles, sculpture and carvings at the first-ever Virtual Indian Market at swaia.org beginning at 7 a.m. Saturday. It runs through Aug. 31.
Organizers turned to the online platform when they were forced to cancel the traditional event because of the pandemic. Just 77 of the 450 artists had developed their own websites when coronavirus hit, Executive Director Kim Peone (Colville Confederated Tribes/Eastern Band of Cherokee Indians) said. Many were skeptical of the idea.