RIO RANCHO, N.M. — Bro-istas have made over 27,000 drinks in the first week of opening at Dutch Bros. Coffee in Rio Rancho.
That is about 223 an hour or three to four drinks a minute.
Rio Rancho’s first Dutch Bros. opened July 17, serving more than 8,850 cars in their drive-thru the first week.
The Rio Rancho community’s favorite drink was the Dutch Freeze, a frozen espresso, with more than 4,000 ordered in the first week, said Dutch Bros. spokeswoman Rilynn Davis.
“Rio Rancho has shown a love for our Classic Mocha, our espresso mixed with our specialty chocolate milk; The Kicker, espresso mixed with Irish cream and half and half; and our Annihilator, espresso, chocolate macadamia and half and half,” she said.
The company’s private-label energy drink has also been a favorite, with the people of Rio Rancho already discovering the secret menu flavors like aquaberry, aftershock and shark attack, Davis said. Secret menu flavors can be found online at dutchbros.com/menu.
Rio Rancho’s second Dutch Bros location by the Don Chalmers Used Car Outlet is scheduled to open late this year.