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RR Dutch Bros. serves 27K drinks in first week

The first Dutch Bros Coffee shop in New Mexico is at 2121 Unser Blvd. in Rio Rancho. (Amy Byres/Rio Rancho Observer)

Bro-istas have made over 27,000 drinks in the first week of opening at Dutch Bros. Coffee in Rio Rancho.

That is about 223 an hour, or three to four drinks a minute.

Rio Rancho’s first Dutch Bros. opened July 17, serving more than 8,850 cars in their drive-through the first week.

The Rio Rancho community’s favorite drink was the Dutch Freeze, a frozen espresso, with more than 4,000 ordered in the first week, said company spokeswoman Rilynn Davis.

“Rio Rancho has shown a love for our Classic Mocha, our espresso mixed with our specialty chocolate milk; The Kicker, espresso mixed with Irish cream and half and half; and our Annihilator, espresso, chocolate macadamia and half and half,” she said.

The company’s private-label energy drink has also been a favorite, with the people of Rio Rancho already discovering the secret menu flavors like aquaberry, aftershock and shark attack, Davis said. Secret menu flavors can be found online at dutchbros.com/menu.

Rio Rancho’s second Dutch Bros location by the Don Chalmers Used Car Outlet is scheduled to open late this year.

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