Cheers to charity with One For 5 IPA.
The collaboration is a joint effort among Steel Bender Brewyard, Second Street Brewery, Sierra Blanca Brewing Co., Albertsons and Admiral Beverage, which will handle distribution, and 94 Rock, which will heavily promote the effort. One hundred percent of the proceeds from six-pack can sales will be donated to Storehouse New Mexico, a nonprofit community-based food pantry that provides free food to people in need. The participating breweries will also have the IPA on tap and will donate $1 for each pint sold.
This is the second year for the collaboration. Last year’s One For 5 Pale Ale raised enough money for Storehouse to provide meals for tens of thousands of New Mexicans.
“We do get five 5 meals to the $1, and people are, like, how can that be?,” said Jill Beets, director of marketing and communications at Storehouse New Mexico. “We buy it wholesale, so we buy it 19 cents a pound, which is about a meal. So whenever we are able to have that much money we’re able to provide that many meals. We raised over 75,000 meals last year, and that was largely because they went above and beyond.”
One For 5 IPA will be available in six-pack cans and on tap at the participating breweries’ taprooms on Aug. 27 and available at Albertsons locations throughout New Mexico on Aug. 28. Albertsons has been a longtime supporter of Storehouse New Mexico.
“We do the Storehouse Golf Tournament, brought to you by Albertsons Market,” said Travis Chaney, Albertsons regional vice president for the Albuquerque region. “… We personally do about a $35,000 donation for that. It raises around $67,000 to feed New Mexicans that are in need. We do donations through our stores as far as items we can’t sell to the public. Maybe it went out of date by a day and we can repurpose it there at the Storehouse food pantry. They pick up at our stores on a regular basis, and then we supplement them whatever we can throughout the year.”
This is the first year Santa Fe’s Second Street Brewery has taken part in the One For 5 program.
“This industry, generally, we do as much as we can for local nonprofits and organizations and charities because everybody is in a really tight place,” said Mariah Cameron Scee, creative director at Second Street Brewery. “We also can’t have in-person events. We haven’t been able to do all the things that we normally would do, so this is a good way to give back to the community what we can, so that’s very exciting for us to be part of it.”
Second Street Brewery brewmaster Rod Tweet and head brewer Tom Ludzia headed down to Steel Bender in Los Ranchos a few weeks ago to create One For 5 IPA with Steel Bender Brewyard’s head brewer Robert Haggerty. Sierra Blanca has collaborated from its brewery in Moriarty.
“The aim for the beer was a drinkable and balanced IPA that would be a crowd-pleaser,” Tweet said of the IPA in an email. “Contemporary West Coast style IPA, using Proximity malt out of Colorado. The hops are Centennial, Cascade, Citra, Stryian Wolf and Nelson Sauvin, it will come in around 6.5% ABV.”
It was important to create a beer that would fly off the shelves.
“When the idea came up last year to do this, we wanted to make sure this was an accessible beer, because we wanted the beer to do some good,” said Shelby Chant, Steel Bender marketing director and co-owner. “… This year, we without a doubt, were, like, look, this beer needs to sell. The IPA fans are going to buy this beer. We want to sell out of it. We want to sell out of it fast. We want all the 20-plus Albertsons locations to sell out of it. Let’s make this a no-brainer. Let’s just do an IPA and call it a day. So that’s what we did, and I think it’s going to be fantastic.”
Being part of the One For 5 project was a must for Steel Bender and other collaborators. Chant said Storehouse reached out to her after learning Steel Bender had to lay off most of its staff due to the pandemic. The pantry was there to lend a helping hand for the food needs of the unemployed.
“Frankly, we need this more than ever,” Chant said of One For 5. “We’ve got so many people unemployed who are needing their services right now. And so to not do this, there was no way we were not going to do this. So we started pulling all the pieces together. Everybody was back on board 100 percent.”
New Mexico has one of the worst rates of food insecurity in the country for people of all ages. One in four New Mexico children go hungry in the state. About 25% of Storehouse New Mexico clients are children, another 25% are seniors, and many seeking assistance are the working poor, according to Beets. Storehouse New Mexico offers free produce of various fruits and vegetables, proteins such as ground beef, chicken and bacon, as well as canned and dry goods. Anyone in need of food can visit Storehouse New Mexico from 9 a.m. to noon on Wednesdays, Fridays and Saturdays at 106 Broadway SE. More information is available at StorehouseNM.org.