ALBUQUERQUE, N.M. — There is little question that COVID-19 has wreaked severe financial damage on employers across the country, but businesses that emerge on the other side of this economic maelstrom will be those that best cope with the idea that life – and business – has changed, perhaps irrevocably.
Honorees of the Journal’s 2020 Top CEOs program noted that being able to adjust to the fluid nature of the changing times is a key part in leading through the crises so many businesses are facing this year.
“The world that we’re in, it’s a changing thing,” said Joanie Griffin, owner of Sunny505, an Albuquerque-based marketing, public relations and advertising firm and the top executive in that category. “COVID is as transformational for this generation as 9/11 was for us. That changed the travel industry forever. The way people do business is likely going to change.”
So look for that change and adapt to it, she said.