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Global metal parts maker headed to Santa Teresa

ALBUQUERQUE, N.M. — Joint recruitment efforts by New Mexico and Chihuahua officials have netted a major Taiwanese supplier of composite metal parts, which plans to open a bi-national operation along New Mexico’s southern border with Mexico.

Xxentria Technology Materials Company will establish a new administrative headquarters and distribution facility at the Santa Teresa border industrial zone next year, plus a manufacturing plant at the San Jerónimo industrial park on the Mexican side of the border, state Economic Development Secretary Alicia J. Keyes announced Wednesday. New Mexico will award $750,000 in Local Economic Development Act funding for the facility in Santa Teresa, where Xxentria has purchased 40 acres of land.

It’s the first bi-national deal along the Santa Teresa/San Jerónimo border zone, where public officials and private investors have worked together for years to build the needed infrastructure for cross-border manufacturing and trade operations, said Jerry Pacheco, executive director of the International Business Accelerator and president of the Border Industrial Association.

“It’s the first time we’ve recruited a company to truly operate on both sides of the border in the bi-national community we’re working to build here,” Pacheco said. “Xxentria’s facilities will be located a stone’s throw away from each other.”

Keyes and other state officials participated with government representatives from Chihuahua in a joint trade mission to Taiwan in Taiwan, where they met with Xxentria executives.

“We closed on the deal while we were in Taiwan,” Keyes said. “It came about because Xxentria does a lot of business in the U.S. and it wanted to be closer to its customers.”

Xxentria, which makes steel and aluminum panels for trucks and buildings, is based in the Taiwan city of Tainan. It has sales operations in New Jersey and California, but this is its first direct manufacturing foray into the U.S., said Xxentria chairman and CEO Howard Chen.

“Santa Teresa/San Jerónimo is the future of the border region,” Chen said in a statement. “Establishing manufacturing operations in North America will allow us to better service our valued customers in the U.S.”

The company is still working on facility designs for the cross-border operation. It expects to launch construction in Santa Teresa next year, employing 35 workers to start.

“It will grow operations over time,” Keyes said. “We expect Xxentria’s supply companies to establish local operations here as well. “We’re already speaking them, so we think this is just the beginning.”

Xxentria is the second Taiwanese company recruited to Santa Teresa since last year. Admiral Cable – which makes wires, electrical strips and computer parts – is now constructing a three-building complex in the industrial zone.

To recruit more firms, the Economic Development Department is planning to hire a full-time trade consultant in Taiwan, Keyes said.


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