ALBUQUERQUE, N.M. — The film industry in New Mexico is about collaboration.
A digital display spotlighting New Mexico film and TV productions is latest is from the Albuquerque International Sunport, the New Mexico Film Office and Corrales-based digital design firm Ideum.
“Film is a key component of New Mexico’s creative economy. Not only does it inject millions of new dollars into the economy, but its trickle effects support hundreds of small businesses,” said state Economic Development Secretary Alicia J. Keyes. “The film industry naturally has also created a new sector of the tourism industry. The addition of the digital film wall at the Albuquerque Sunport will share the New Mexico film and television industry with visitors and encourage them to visit parts of the state that may not be on their itinerary.”
Located just past the security checkpoint, the kiosk welcomes both incoming and outgoing passengers with a vivid 75-inch digital display showcasing locations, information about productions, behind-the-scenes photos and full trailers. Viewers control the experience, browsing either by production or location, on a 43-inch digital touch display.
The interactive display will let travelers explore the cities, towns, and scenic vistas of New Mexico, and learn about the film and television productions that have been produced there.
The display will be a high-touch area, but Sunport officials said they have a plan to keep visitors safe.
According to Sunport spokeswoman Stephanie Kitts the airport has many kiosks – including airline check-in stands, ATMs and others – and its strict cleaning and sanitization process apply to all of them.
“In addition, we have installed signage and a hand sanitizer dispenser right next to the kiosk instructing folks to sanitize before and after use,” she said.
Kitts also said the kiosk’s housing material is “anti-microbial and non-porous.”
The kiosk’s content management system is fully cloud-based, allowing the New Mexico Film Office to remotely update the system anytime there is a new production.
Mayor Tim Keller said the partnership brings many productions to life for travelers.
“Our hope is that travelers are pleasantly surprised to find out that Albuquerque and New Mexico served as a backdrop for some of their favorite films and TV shows,” Keller said in a statement.
The project has been in the works for over a year and State Rep. Antonio Maestas helped contribute $50,000 to the overall $177,102 cost.
“The film industry not only showcases our state, but can also tell New Mexico’s stories,” Maestas said. “Now every Sunport visitor is reminded of great New Mexico film making.”