AdWallet's 'paid attention' strategy goes nationwide - Albuquerque Journal

AdWallet’s ‘paid attention’ strategy goes nationwide

Adam Greenhood, CEO of AdWallet, pictured in 2017. (Jim Thompson/ Journal)

New Mexico “Mad Man” Adam Greenhood is now paying thousands of consumers in all 50 states to watch ads.

AdWallet LLC, which Greenhood launched in Albuquerque in 2017, has signed up 135,000 people across the country to earn money by watching short digital ads, something the veteran advertising executive calls “paid attention.” About 50,000 consumers are now enrolled in New Mexico, with the rest scattered around the country, Greenhood told Albuquerque Economic Development’s online quarterly investors meeting Thursday.

AED invited Greenhood as a keynote speaker for the event.

AdWallet had only 36,000 participants last year, all of them in New Mexico. But the company launched an aggressive campaign this year to expand nationwide.

“We’ve had a four-fold growth rate during the pandemic,” Greenhood told AED. “It’s really starting to catch on. We doubled our membership just in the last two months.”

To participate, people download a user app. After answering a few questions to match users with commercials most likely to appeal to them, ads start flowing via text messages.

If users watch a commercial, accurately answer a question to make sure they paid attention and rate the commercial, 50 cents is automatically credited to their account. They can earn a couple dollars more by completing a survey after the commercial, sharing the ad on social media, downloading exclusive offers, or providing a personal email address to advertisers.

To date, AdWallet has paid out about $1 million to New Mexico users, Greenhood said.

Some 500 advertisers have used the service, about half of them New Mexico-based. The rest are national brands, such as Choice Hotels, Airbnb, Duracell, Southwest Airlines, Corona and Supercuts.

Advertisers like it because AdWallet guarantees them a captive, targeted audience for their ads, rather than traditional advertising where third-party publishers blindly blanket consumers with ads that people often ignore as an unwanted interruption.

“Instead of paying a publisher to interrupt consumers, AdWallet allows advertisers to award end consumers for their full attention,” Greenhood said.

Marketers pay $1.00 each time a user watches a commercial, but nothing if they don’t, with 50 cents going to the consumer and 50 cents to AdWallet. AdWallet also tracks all user activity, so marketers get instant, detailed feedback on their promotional campaigns.

The company plans more aggressive expansion over the next 18 months, starting with concerted campaigns in Texas and Colorado. It’s goal is 500,000 consumers by year-end 2021, Greenhood told the Journal.

AdWallet has upgraded its technology platform to add up to two million more app users.

It’s raised about $5 million in private equity to date from individual and institutional investors, including Utah-based Kickstart Seed Fund.

“Many companies have cut their marketing budgets during the pandemic, but AdWallet is growing despite the challenges,” said Kickstart Managing Partner Gavin Christensen. “That sets them up well for when advertising budgets start to recover from COVID-19.”


Home » Business » Most Recent Biz News » AdWallet’s ‘paid attention’ strategy goes nationwide

Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email

taboola desktop

Official: Upgrades urged at Amtrak crash site, but no ...
ABQnews Seeker
The chief elected official in the ... The chief elected official in the Missouri county where an Amtrak train slammed into a dump truck said Tuesday that residents and county leaders ...
Albuquerque redistricting committee to take final vote
ABQnews Seeker
Albuquerque's citizen redistricting committee is slated ... Albuquerque's citizen redistricting committee is slated to take its final vote Wednesday, deciding what it thinks is the best way to reshape the city's ...
Teen charged in shooting threat at Edgewood school
ABQnews Seeker
A 17-year-old allegedly threatened to shoot ... A 17-year-old allegedly threatened to shoot up a school earlier this month in Edgewood. State Police spokeswoman Candace Hopkins said Emma Haviland, of Edgewood, ...
TOP OF MIND: What do you think of the ...
ABQnews Seeker
Click here to tell us: ... Click here to tell us: What do you think of the governor's opposition to bringing migrants to N.M. at this time? Responses must ...
APD creates unit to target road rage, aggressive driving
ABQnews Seeker
with a way for the public ... with a way for the public to submit evidence — as detectives search for the shooters in two recent road-rage incidents on Interstate 40. ...
Woman charged in 2020 ABQ homicide
ABQnews Seeker
Detectives arrested a woman for her ... Detectives arrested a woman for her alleged role in the fatal shooting of a man in 2020 outside an apartment complex on West Central. ...
Details emerge in Sunday shootings after more video is ...
ABQnews Seeker
Police say a man who is ... Police say a man who is suspected of killing his wife may have killed himself. They initially had charged the couple's son in the ...
'National Treasure' series filming in Santa Fe
ABQnews Seeker
The search for treasure continues. The ... The search for treasure continues. The New Mexico State Film Office announced that the Disney+ series, 'National Treasure' is filming in and around Santa ...
NM primary election results certified as November election looms
ABQnews Seeker
New Mexico closed the books — ... New Mexico closed the books — for the most part — on a primary election cycle marked by conspiracy theories and legal warnings, as ...