“Thank you” does not begin to express my gratitude for our state’s tourism professionals’ optimism and fortitude during this economically devastating pandemic. New Mexico’s economy relies heavily on two private-sector industries – oil and gas, and tourism. Tourism grows the middle class – the small businesses, the mom-and-pops, the hospitality workers who provide localized experiences and keep New Mexico True. Together we’ve grown it like never before.
Each year at this time the Tourism Department shares its annual economic impact study from the previous year. We celebrate industry economic achievements and gains as a statewide employer and career builder. This year the celebration is subdued, poignant even, but no less important.
2019 was a year of record-breaking success. Reviewing the results now, in the midst of a pandemic, likely awakens longing to welcome and embrace visitors – not because it’s our job but because this is our passion. So we share these results in the spirit of success and authenticity that defines our tourism professionals, and underscores our commitment to restoring economic vitality.