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Cultivating the narrative: Tamron Hall uses daytime show to highlight the good in the world

Tamron Hall is the host of her Emmy-winning daytime show. It airs at 2 p.m. Monday-Friday on KOAT. (ABC/Jeff Neira)

Tamron Hall enjoys connecting with people through storytelling.

This is what makes her job as host of the talk show “Tamron Hall,” a dream for the longtime journalist.

“This is the easy part,” Hall says during a recent interview. “I love to talk and I love meeting and talking to and connecting with different people.”

Hall’s daytime show airs at 2 p.m. Monday-Friday on KOAT-TV in New Mexico.

Since the show’s season two premiere on Sept. 14, Hall’s interviews have been dominating headlines, trending nationwide and reaching new highs in ratings.

On Oct. 6, less than a month after starting her second season, it was announced that the show had been picked up for a third season.

“It’s surreal,” Hall says of the third season order. “It’s competitive and we’re in challenging times. To have that vote of confidence, it’s mind-blowing. I know we’re on the right track. I know that storytelling matters. The audience appreciates it, and that gives us our drive to move forward.”

In her first season, Hall picked up a Daytime Emmy for Outstanding Informative Talk Show Host.

She started the second season with compelling and provocative one-on-one exclusives, including former Democratic rising star Andrew Gillum, in which the former Tallahassee mayor came out publicly as bisexual; former “Vanderpump Rules” cast member Stassi Schroeder, who, for the first time since her firing, addressed her racially insensitive behavior; Marvel movie hero Chris Evans, who reflected on his recent Instagram mishap; as well as in-depth conversations with notables including Samuel L. Jackson and Melissa Etheridge.

Other guests during the past few weeks of the show have included Gabourey Sidibe, David Arquette, Tyra Banks, Ilana Glazer, Nico Tortorella, Nelly, Jason Derulo and Zachary Quinto.

During the Oct. 12 show, Hall featured New Mexico-based designer Amy Yeung.

Tamron Hall on the set of her daytime TV show. Hall is wearing an outfit from Albuquerque-based Orena Tribe. (Courtesy of Tamron Hall Show)

Yeung is at the helm of Orenda Tribe, which is in Old Town. Yeung founded the label as a way to embrace her Native American heritage and takes her design cues from nature when designing her one-of-a-kind garments from upcycled materials.

Yeung turned her back on the corporate world after spending 25 years at fashion companies like Reebok and Puma, designing active wear.

She had been teaching her daughter, Lily, the importance of preserving the environment, while working in an industry responsible for clogging landfills, wasting water and unethical labor issues.

In 2015, she started Orenda Tribe, crafting one-of-a-kind garments from upcycled materials, to help the environment.

In 2019, Yeung decided to move back to the Navajo reservation and join the Diné, or Navajo, tribe. She now splits time between the reservation and Albuquerque.

“Many people watch the show and we love highlighting up-and-coming designers,” Hall says. “Orenda Tribe is one of them. To sit and talk with her, it resonated not only with me, but with the audience. The hard part isn’t the conversation. They hear her story and want to buy her clothing. They want to hear her story.”

Tamron Hall wore an outfit designed by Albuquerque-based Orenda Tribe. (Courtesy of the Tamron Hall Show)

Hall also wore one of Orenda Tribe’s designs during the show.

“My mother called me after the show and was amazed at the outfit,” she says. “The crew all gasped at how beautiful it was.”

With the pandemic still affecting the world, Hall and her team moved forward with production for the show.

This means that each person takes every precaution by wearing PPE and social distancing.

“It’s surreal at times to see the set,” she says. “We still continue the big conversations. This kind of daytime show didn’t exist for a while, and now it’s back.”

Sure, Hall enjoys interviewing all types of personalities. Yet, when you boil it all down, it’s about a feeling.

“I love when people come through a show and I remind them that the show is about transparency,” she says. “It’s in short supply these days.”

Recently, the show did a piece on lone survivors and how to overcome the feeling of guilt.

Tamron Hall has switched to interviewing her guests virtually. Shown is part of the cast of Netflix’s “The Boys in the Band.” (Courtesy of Tamron Hall Show)

“With so many people who have lost their job or know someone who has coronavirus, we often feel this type of guilt,” Hall says. “It was about taking those steps towards healing.”

Hall reminds audiences that she’s just a rural, small-town Texas girl who had big dreams.

“I would watch the news and listen to each person’s journey,” she says. “That’s the power of it all. That’s what we do.”

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