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Generosity meets art while socially distancing with festival

Image courtesy of Rio Rancho Regional Chamber of Commerce

RIO RANCHO, N.M. — Chalk art is raising money for local non-profits with the Virtual Chalk Fiesta.

Through Dec. 5, the Rio Rancho Regional Chamber of Commerce is hosting the fiesta in observance of Giving Tuesday. The chalk fiesta is a COVID-safe event that can be done anywhere, and submissions are being accepted from adults, kids and families.

The theme is “What are you thankful for?” Voting runs Dec. 5-9. Winners for each category will be announced Dec. 10.

“This event is an opportunity for our community, region and state to show their artistic abilities and have fun at home,” said Jerry Schalow, chamber president.

Registration fees go to non-profits, and contestants submit photos of their chalk art work to be voted on with social-media “likes.”

“Rio Rancho’s first chalk fiesta is a fun and safe way to promote art, good will, generosity and kindness in our community. The event is centered around Giving Tuesday and will bring attention to all the local non-profits in the community and encourage local giving, volunteering and support,” said chamber NonProfit Alliance Chairwoman Neal Shotwell. “Keeping in spirit with the season and the times, this is a virtual contest with a theme that provides an opportunity to show what we are thankful for during this tough year.”

The chamber intends to make the chalk fiesta an annual event for Giving Tuesday.

“Giving Tuesday is a global generosity movement created in 2012 to unleash the power of people and organizations to transform the world by doing acts of kindness at the local level,” Shotwell said. “Giving Tuesday inspires hundreds of millions of people to give, collaborate and celebrate generosity. Join us for this event and give locally!”

For additional information on local non-profits, the Virtual Chalk Fiesta and registration, go to rrrcc.org/non-profit.

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