Initiative asks ABQ residents to be tourists in their own city - Albuquerque Journal

Initiative asks ABQ residents to be tourists in their own city

The novelty of dishes ordered “Christmas style” and quick trips to Sandia Peak can wear off for Albuquerque residents — but a new tourism department campaign aims to change that.

Tourism agency Visit Albuquerque launched the #TrueABQ Challenge Tuesday in an attempt to encourage locals to explore their city while also supporting small businesses, according to a news release.

Participants in the challenge are asked to complete a checklist of locally oriented activities and upload a photo from each challenge to the Visit Albuquerque website, agency spokeswoman Ceela McElveny said in a news release.

“This challenge is a great way for locals to rediscover their love of Albuquerque while also supporting the one-of-a-kind businesses that make our city so unique,” said Tanya Armenta, president and CEO of Visit Albuquerque. “We can’t wait to see the photos of our residents getting out and enjoying Albuquerque and showing love to our small businesses.”

Challenges run from going rock climbing or hiking to more leisurely activities like making an online order from a local business.

The challenge runs through Feb. 28 and participants who complete the checklist will be entered into a raffle to win a free hot air balloon ride from Rainbow Ryders Hot Air Balloon Co., McElveny said. The winner will be announced March 8.

For more information, visit visitalbuquerque.org.

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