Tucumcari's Lodgers Tax Advisory Board voted Tuesday to bring back the slogan "Tucumcari Tonight" to billboards along Interstate 40 and U.S. 54, the Quay County Sun reported.
For more than a year, billboards have boosted the city showing a silhouette of cowboys on horseback and the slogan "Gateway to the West," the Sun reported.
"We want to go back to 'Tucumcari Tonite' which is nationally recognized," said Bill Kinder, owner of the Blue Swallow Motel and a member of the advisory board.
Board chairman Diane Morency said the billboards will focus on the old slogan and on Route 66 to draw in tourists, the Sun reported.
Tucumcari, the largest city on I-40 between Amarillo, Texas, and Albuquerque, boasted its charms for years with the "Tucumcari Tonite" billboards for many miles east and west of the city — for a long time telling tourists it had "2,000 motel rooms" (later downsized to 1,200 rooms), according to Wikipedia.
The lodgers tax board agreed to spend about $4,000 on four new billboards to be put up as the old billboard contracts expire, the Sun reported.