Carrie Mettling said the newest location of her small Albuquerque doughnut chain will open by Friday, June 14, in the Simms Building. That’s the 13-floor building at the corner of 4th and Gold.
The new shop is a satellite location (the doughnut frying will actually happen at the original store at 2435 Wyoming NE), but Mettling said the Downtown site will offer inside seating and the typical Rebel Donut variety, including the “Breaking Bad”-inspired Blue Sky.
(Interestingly, the Simms Building stands in as the DEA office on the hit TV show.)
Rebel’s newest location may even yield a new variety: Mettling said she’s been asked to create a special Simms Building doughnut and may use the property’s 1950s history as a creative springboard.
“(We) might go a little retro with the doughnut flavors here,” she said.
Rebel Donut’s “classic” flavors start around $1, but more premium varieties cost more.
It was a year ago this week that Mettling opened the initial Rebel Donut. A second shop opened earlier this year at 9311 Coors NW. Mettling, who owns Rebel with husband Jeff and business partner Nancy Lesicka, said she hadn’t expected to have a third site so quickly, but was successfully wooed by Peterson Properties, the group that recently purchased the Simms Building.
She said the Downtown site will be open seven days per week. Hours will mostly likely start at 7 a.m.-4 p.m. weekdays and 7 a.m.-1 p.m. on weekends.