ALBUQUERQUE, N.M. — For Peter Larson at Aloha RV, selling recreational vehicles is not about making a buck.
It’s about promoting a lifestyle that’s strong on family values.
“It’s about a state of mind and sharing among the family,” Larson said. “It’s a chance to reconnect with each other.”
There’s no better way reenergize and get back to basic family values than to park an RV in a remote location and bond together, he said.
“In this day and age of electronic devices, it’s important to get away and unplug the kids from their devices,” Larson said. “I like to go to the Jemez where there is no reception.”
Aloha, which features a frond-covered Tiki bar from which refreshments are served on the weekends, carries everything from mini, triangular-shaped RVs to long, plush full-service vehicles that could sleep eight in a pinch.
“We still try to cater to everybody,” Larson said. “We have something for everybody and their needs. As people’s situation change, we have the RV for them.”
Indeed, he said, many buyers will trade up or down as their children grow up or move on.
The RV world is one in which Larson has grown up as his parents owned Amigo RV.
It was there and through the family’s many trips that Larson said he developed his love for recreational vehicle.
“I worked for them and I learned a lot,” he said. “When they wanted to retire, I decided I wanted to get into the business on my own. My mom worked with me for the first couple of years but she’s completely retired now.”
That was 23 years ago. The business has been at its current location on the I-25 frontage road just north of Paseo del Norte for the past 13 years after first opening on E. Central Avenue.
“I really like it because no two days are alike,” Larson said. “People who have gotten RVs from us come in and tell about their trips, where they’ve been and what they’ve done. It’s very rewarding.”
In addition to a showroom, the dealership features a full service department, a space featuring accessories and a detailing area.
“It’s all about a relaxed atmosphere,” Larson said. “RVing is not about getting there as fast as you can. It’s about enjoying yourself and your family.”
What you didn’t know
The dealership: All the employees at Aloha RV wear festive Hawaiian-style shirts.
Favorite vehicle: It depends on the length of the trip.
Upcoming promotion: Aloha RV is a sponsor of and will be at the New Mexico Outdoor Expo Aug. 17 and 18.