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Border Trade Alliance names new president

ALBUQUERQUE, N.M. — The Border Trade Alliance, an advocate group for cross-border trade, named Noe Garcia, III as the organization’s new president last week.

Garcia will oversee the alliance’s daily operations, policy mission, membership development and will serve as the group’s lead spokesperson to the media, the group said in a news release.

Garcia has represented numerous Fortune 500 companies and prominent industry associations at the state and federal level. Other notable accomplishments include serving as a policy adviser to then-Senate Majority Leader Bill Frist, R-Tenn., and as an associate White House political director.

Garcia is a South Texas native, having grown up in San Antonio and Laredo.

“This is a pivotal time for our borders,” Garcia said in a statement. “The current debate over immigration and border security calls for an organization with the credibility and insight of the Border Trade Alliance to help lawmakers craft solutions that enhance our economic competitiveness while also strengthening our security.”


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Jesse J. Hereford, director of government relations and business development for Houston-based S&B Infrastructure and the chairman of the BTA welcomed Garcia to his new post.

“Policymakers at all levels of government need to understand the importance of our borders – and specifically our ports of entry – to our economic health,” Hereford said.

Formed in 1986, the BTA’s membership consists of both private and public sector representatives.