Test your New Mexico vino knowledge by taking the Wine & Where quiz.
The New Mexico Tourism Department created the quiz to celebrate and bring awareness to the New Mexico wine industry and its long history of grape growing and vinification.
“We thought, how fun would it be to create a quiz that highlights the wine country in New Mexico and also kind of helps our partners share a little bit more about their wine and what they have to offer within this region?” said Brianna Gallegos, media relations coordinator for the New Mexico Tourism Department. “And I think a lot of people don’t necessarily understand that New Mexico is the oldest wine country in the United States, so it was a huge advantage for us. … We thought it would be a fun, engaging tool and a way where we can share all the assets we have.”
Luna Rossa Winery, Wines of the San Juan, Vivác Winery, Milagro Vineyards & Winery, Las Nueve Ninas Winery and Enchantment Vineyards are participating in the quiz. It is an interactive tool that helps quiz takers find the New Mexico wine and region that suits their personality. The quiz can be accessed at newmexico.org/wine-and-where. Those who participate in the quiz are encouraged to share their results via social media channels as well as follow and tag the Tourism Department on Instagram @newmexicotrue and Twitter @newmexico with the hashtag #NewMexicoTRUE, according to the news release.
The interactive pairing tool prompts you to select from categories such as flavor, comfort zone and travel vibe and gives your ideal pairing of New Mexico’s finest wines and destinations. All of the wines featured in the quiz, including Montepulciano, Rosé of Dolcetto, Vino de Secondino – Capulin, are available for purchase online, according to a Tourism Department news release.
There are 42 wineries, vineyards and tasting rooms listed on the Tourism Department’s website, newmexico.org.
“This is a fun and engaging way for us to elevate New Mexico’s grape growers and wineries at a time when local businesses need support,” New Mexico Tourism Secretary Jen Paul Schroer states in the news release. “Due to the pandemic, many winegrowers have been unable to showcase and sell their product through events, so this is an interactive way we can share the heritage of New Mexico’s viticulture and encourage folks to buy New Mexico True.”
New Mexico viticulture dates back to 1629. “In the four centuries since New Mexico’s first plantings, local grape growers have experimented with vitis vinifera and French hybrids in search of the perfect marriage of climate, soil and terrain,” according to the news release. “The state offers a diverse array of non-traditional varieties honoring traditional heritage planted in high-desert elevations ranging from 3,300 to 6,000 feet above sea level.” More information on New Mexico’s wine history can be found at newmexico.org/blog/post/a-true-insiders-guide-to-new-mexico-wine-americas-first-wine-country.
The Tourism Department is hoping to include more New Mexico wineries in its Wine & Where quiz. Interested wineries can email firstname.lastname@example.org.”>href=”http://industry.rel”>email@example.com.
“Within the quiz itself, so there is one wine from each region,” Gallegos said. “We have a total of six wines in that quiz. But we are open to adding more wines if any wineries do want to get involved. We’re always open to having that conversation and collaborating with our partners. But to start off, because this was kind of a quicker turnaround, we have picked one wine from each region, and there are six different regions in New Mexico that we identify within the Tourism Department.”
Wineries that the Tourism Department has spoken with have been supportive of the quiz.
“They were really grateful,” Gallegos said. “So I don’t know if every single winery knows that they are a part of the quiz because we didn’t mention it to every single winery. But I do hope that this will increase their sales, especially now that we cannot host festivals and wine tasting events that these wineries are used to hosting on a regular year prior to COVID. So I hope this can help them.”