Trying not to forget: ‘Build a Better Memory Through Science’ explores power of ‘mystical and magical’ brain

Courtesy of Inky Dinky Worldwide, Inc. Explore the latest research on memory and what steps can be taken to improve it in the documentary, Build a Better Memory Through Science.

Misplacing your keys.

Not remembering the name of a song, but it’s at the tip of your tongue.

Don’t fret; it usually doesn’t mean anything is wrong as Americans today have too much on their plates.

The documentary “Build a Better Memory Through Science” uses computer animations to clearly illustrate how memory works and ways to help maximize it.

It is hosted by ABC News Nightline co-anchor Juju Chang and features leading experts – neuroscientists, cognitive psychologists, memory trainers and others. It will air at 7 p.m. Wednesday on New Mexico PBS Channel 5.1. It will rebroadcast at 7 p.m. Thursday, June 10, on Channel 5.4/9.1. It is also available on the PBS Video app.

Lisa Genova is a New York Times bestselling author and neuroscientist featured in the program.

Courtesy of Greg Mentzer
Neuroscientist and author Lisa Genova.

Genova graduated valedictorian, summa cum laude from Bates College with a degree in bio-psychology and has a Ph.D. in neuroscience from Harvard University.

She has captured a special place in contemporary fiction, writing stories that are equally inspired by neuroscience and the human spirit.

Her books include “Still Alice,” “Left Neglected,” “Love Anthony,” “Inside the O’Briens” and “Every Note Played.”

Her first work of nonfiction, “Remember: The Science of Memory and the Art of Forgetting,” published March and is a bestseller.

Genova says forgetfulness is normal, although many associate it with Alzheimer’s.

“People always come up very fearful,” she says. “We do forget where we put our phone and things are going missing. What it boils down to for 99% of people is that we don’t pay attention. You can’t form a memory if it never enters the memory. Once they understand that, it relieves them of the fear and the shame.”

Genova says it’s important to slow down and pay attention.

“I hope that people come way feeling empowered and excited to be involved in their memory,” she says. “The brain is magical. It’s so powerful, and it can be dumb as well. It’s not designed to retain everything. The brain helps us continue to learn at any age. The memory capacity is huge, so if you can’t remember tiny details, don’t be hard on yourself.”

Genova says her journey in neuroscience began in her sophomore year in college.

“It was a class on how the brain mediates memory,” she says. “Then I read ‘The Man Who Mistook His Wife for a Hat’ by Oliver Sacks, and my life changed. The brain is mystical and magical.”

Share Your Story

Nativo Sponsored Content

Ad Tango


taboola desktop

MORE ARTICLES LIKE THIS

1
Second act: Cory Murchy finds joy working with las ...
Arts
It's 4 a.m. on a weekday.Cory ... It's 4 a.m. on a weekday.Cory Murchy wakes up hours before most to get his day started ...
2
Actress jumped at the chance to star with Clint ...
Blogs
Fernanda Urrejola jumped at the opportunity ... Fernanda Urrejola jumped at the opportunity to work on "Cry Macho."Not only did the st ...
3
Major ABQ road's name has ties to WWII
Arts
One of the most satisfying parts ... One of the most satisfying parts of writing this column is hearing from the readers, e ...
4
New Mexico gives 'Cry Macho' a different feel
ABQnews Seeker
'Cry Macho' was one of the ... 'Cry Macho' was one of the first productions to film in New Mexico when the film industry got the green light last fall. The ...
5
20th century heavyweight: Ken Burns documentary looks into life ...
Boxing/MMA
Ken Burns is one who stays ... Ken Burns is one who stays busy.During the pandemic, the acclaimed filmmaker was worki ...
6
UNM Art Museum exhibit showcases the works of Transcendentalist ...
Arts
Raymond Jonson spun visual harmony from ... Raymond Jonson spun visual harmony from instinct and intuition.His eyebrows dancing li ...
7
Heavenly hummus: Alquds Mediterranean Grill sets itself apart
Dining Reviews
Hummus is going through an identity ... Hummus is going through an identity crisis. Supermarket shelves are crowded with bastardized forms o ...
8
Virtual vision: Albuquerque Film + Music Experience goes online ...
Entertainment
Sixty-six films.Eleven center stage conversations. ... Sixty-six films.Eleven center stage conversations. ...
9
COVID-19 safety stars in NM films
ABQnews Seeker
Strict virus protocols are credited with ... Strict virus protocols are credited with helping in reboot of industry