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Second Life campaign upcycles clothes to needy

ALBUQUERQUE, N.M. — The Big Brothers Big Sisters of Central New Mexico was one of the recent local beneficiaries of LG’s national Second Life campaign, receiving more than 800 pounds of clean clothing for people in need. LG’s clothing drive stopped in Albuquerque in the spring as part of a seven-city tour to raise awareness around clothing waste and inspire consumers to donate through upcycling, according to a news release.

The campaign resulted in the collection of more than 5,000 pounds of clothes. The clothing was sorted, washed and sanitized in LG’s Wash Center in Los Angeles, and the company recently began dispensing boxes of clothing to several organizations.

LG plans to expand the Second Life Campaign so anyone can donate clothing with an apparel cleanout program powered by thredUP’s Resale-as-a-Service program, according to the release.

Individuals in the U.S. will be able to order a thredUP x LG Donation Clean Out Kit or print a donation label online and ship their package to thredUP for free. For each kit received, LG and thredUP will donate $5 to a select charity of the seller’s choice.

The new initiative makes it simple for consumers to responsibly clean out unwanted items from their closets by giving them a “second life” with the help of thredUP.


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