The masterminds behind Electric Playhouse continue to be visionary.
The Albuquerque-based company spent its downtime while closed to the public developing new projects.
According to Brandon Garrett, Electric Playhouse co-founder and vice president, the company teamed up with the New Mexico Film Office last year on a project.
This helped to use the film tax incentive and hire back core members.
Garrett and crew are back at it with another multimedia game and interactive experience called “The Artist.”
He says Electric Playhouse is a first-of-its-kind immersive and interactive family entertainment destination that leverages art and technology to create game-like experiences for all ages.
“As we continue to work on expanding the concept in various forms across the country, ‘the Artist’ represents our first productized version of our highly popular immersive dining experience,” Garrett says. “As a startup, the support of the New Mexico Film Office has been key to our success by helping us as we maintain and grow our talented team located here in Albuquerque.”
Garrett says “The Artist” is an immersive and interactive game/dining experience that follows a young artist and her journeys through Paris.
It explores a blossoming relationship and her love of the different styles of art that she is being exposed to and learning about.
Each course represents both a stage in her artistic career, and her relationship and love interest.
The experience provides a ticketed guest with the ability to explore various art styles and genres, from Impressionism to Modernism, through an interactive table that tracks guest movement and motions. The walls of the touring pop-up game are also projection-mapped, which creates a truly immersive experience.
According to the New Mexico Film Office, the project is being produced through the end of July. It is also employing seven New Mexicans.
“New Mexico’s creative economy is one of its best assets; we are at the epicenter of left brains and right brains, creators and disrupters,” says Amber Dodson, New Mexico Film Office director. “Electric Playhouse is the essence of the creative culture that exists in our state and their project, an interactive gamified dining experience, will be incredible. Creative projects like this are being supported by New Mexico’s film incentive program and it is very exciting to watch homegrown companies like Electric Playhouse also utilize the program for their work.”