Rio Rancho store embraces NM style – minus cowboy cliché - Albuquerque Journal

Rio Rancho store embraces NM style – minus cowboy cliché

No Coast Goods, at 114 Industrial Park Place NE in Rio Rancho, sells a variety of clothing and lifestyle goods that showcase New Mexico and Southwest pride. (Courtesy of No Coast Goods)

Chile, balloons, Sandias, biscochitos and United — five words that are synonymous with New Mexico and are at the heart of the new clothing store No Coast Goods.

Launched in May, the Rio Rancho-based business is an apparel and lifestyle goods store that is all about showcasing Southwest pride, owner Cori Luzietti said.

One of the top selling items at No Coast Goods features a combination of words often associated with New Mexico. (Courtesy of No Coast Goods)

As a lifelong New Mexican, Luzietti said she was interested in creating a brand that encompassed the Southwest, but through a more modern approach.

You won’t find any images of cowboys on the shirts — but such New Mexican staples as ristras, and nods to New Mexico United and Duke City are ever present.

Luzietti said she has taken a simple approach to the designs on the clothing and, so far, customers have been responsive, with such items as their ristra socks and word shirts the top sellers.

Since opening, Luzietti said she has received a lot of support from the Rio Rancho community.

“The cool thing about Rio Rancho is it’s smaller than Albuquerque, but it’s really tight-knit,” she said. “People support the city and its businesses.”

No Coast Goods shares a space with Screen Kings Print Shop in an industrial park in Rio Rancho. The new apparel company specializes in New Mexico-centric clothing. (Courtesy of No Coast Goods)

Luzietti also said that the location allows her to bring a cool, local apparel store into an area where that type of shop is uncommon.

“I kind of want to be more of like that hub for this side of the city that doesn’t really get as much action,” she said.

Despite being located in Rio Rancho, Luzietti said many of the customers who go to the store are from the Northeast Heights or Downtown — and most of the online orders are from out-of-state customers.

Luzietti has worked in apparel manufacturing for more than a decade alongside her husband, JL, who owns Rio Rancho-based screen-printing business Screen Kings.

“We’ve always been creative in that way and I’ve always really been interested in apparel design,” she said.

When Screen Kings moved into its current location, the extra space provided Luzietti with the opportunity to grow her own business.

“I wanted to delve into kind of creating my own brand,” she said. “I have a lot of state pride, I love where I live, I love the scenery.”

Plans to open her own business have been in the works since before the pandemic, but Luzietti said COVID-19 delayed the opening of the store by about a year.

However, in that time, she was able to produce more designs and set up the shop in a way that she prefers.

Luzietti said she hopes to grow No Coast Goods beyond just her brand, and plans to turn the store into a space that showcases a variety of local artisans. She is currently looking for vendors that would be a good fit for the store.

The retail store shares a space with Screen Kings print shop in an industrial neighborhood in Rio Rancho off N.M. 528.

No Coast Goods is open 9:30 a.m. to 4 p.m. Monday through Friday at 114 Industrial Park Place NE in Rio Rancho.

To learn more or to order online, visit nocoastgoods.com.


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