Colorful “cupcakes” sparkling with glitter sit on trays and “doughnuts” are pinned to the wall, but these treats aren’t meant for your stomach – they’re meant for the bathtub.
Bask Bath Bar, at the corner of Unser and McMahon, serves as a one-stop-shop for self-care items that will dazzle your visual and olfactory senses.
It opens Friday, Aug. 13.
The new West Side retailer is the brainchild of Vince Ontiveros and Ryley Thompson, longtime friends who have been dreaming of opening their own body care store since visiting Nectar Bath Treats in Las Vegas, Nevada.
Ontiveros and Thompson said they were inspired by the colorful handmade products and wanted to bring the bath treats back to Albuquerque to sell.
But it wasn’t until recently that selling products from Nectar became a reality.
Now, Bask Bath Bar is the only retailer of Nectar products in the state and the only non-company-owned seller of the bath and body products.
Customers will be able to pick from a wide selection of sugar scrubs, bath bombs, ice-cream look-a-like bubble bath and more. Prices range from $6 to $40 for most items.
Bask will even have a create-your-own-body butter station where customers can make their own custom-scented lotion.
“The thing we’re trying to do is create an experience for somebody when they’re wanting to wind down,” Ontiveros said.
While items from Nectar occupy half of the store, Thompson said that all of the products at Bask are hand-made using natural ingredients and cruelty-free.
Other items hail from retailers like the Canadian clean beauty brand Bathorium, Finchberry and Old Factory.
Bask also carries bath items geared specifically for children and a men’s section complete with razors and specialty shaving creams. Ontiveros said the West Side location was important since there are few retailers on that side of town.
“The big reason we picked this area of town is because there’s literally nothing like this,” Ontiveros. “Our only competition is Lush and they’re in Uptown 35 minutes away.”
Bask Bath Bar is open 10 a.m. to 7 p.m. Monday through Saturday and noon to 4 p.m. on Sunday.
For more information, look up Bask Bath Bar on Facebook or Instagram.