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Cyndy McCrossen is ready to carry the torch.
The native New Mexican was named the film liaison for the Albuquerque Film Office on Aug. 16.
With the state a hot spot for the film industry, she’s hitting the ground running.
“I have been a staunch advocate for the film industry and film crew education in New Mexico for the better part of my career,” McCrossen said. “This position will enable me to transform that passion into new local jobs, new business, and even more national visibility for Albuquerque as the country’s No. 1 film hub.”
McCrossen is no stranger to the film industry as she has been a location scout expert for nearly 20 years. She’s also been a part of some successful productions such as “Breaking Bad,” “Better Call Saul” and “Preacher.”
McCrossen will be in charge of promoting Albuquerque to TV, film, digital and ad producers to secure key industry contracts and to recruit production-related companies to relocate their businesses to the Duke City.
She will also provide community outreach to keep residents and local businesses informed about how they can get involved in the film industry and educate citizens about the local economic impact of film-making and scouting locations and accommodations for film operations.
“It’s a great industry and it’s been great to meet and be part of a creative process,” she said. “Working in the locations department, you have to act like a director and show how it’s going to be a good place to photograph and make sure that you can get a film crew into the spot.”
Mayor Tim Keller said McCrossen will help continue to keep Albuquerque as one of the top locations to work in film.
“The burgeoning film industry is one of our bright spots in Albuquerque, and supporting it is key to our economic development,” Keller said.
McCrossen has earned high praise in the film industry. In 2014, she received the Location Managers Guild of America award for “Outstanding Locations in a Single Commercial: Coca Cola ‘Beautiful.’ ”
“I want to continue to bring in new productions,” she said. “There’s a big desire to expand the gaming industry as well. The New Mexico film incentive program is so unique that it lends itself to new media. It takes the possibilities to a whole other spectrum.”