Putting on the glitz: NM teen launches dessert food truck - Albuquerque Journal

Putting on the glitz: NM teen launches dessert food truck

Genesis Hernandez prepares multiple orders of churro cheesecake bites from inside the Sugar N Glitz food truck on Wednesday at Cabezon Park in Rio Rancho. (Matt Hollinshead/Rio Rancho Observer)

RIO RANCHO – Stuck at home last fall due to the COVID-19 pandemic, Genesis Hernandez had all the time in the world to brainstorm recipes for sugary goodness.

That quickly turned into Sugar N Glitz food truck for the 13-year-old Rio Rancho resident and her family. After launching the home-based business in August 2020, the demand kept growing and didn’t stop.

“I started it off as a hobby, and I didn’t expect it to take this far off. But I’m really happy that it did … I’ve always helped out in the kitchen, but it wasn’t until later on that I started doing it on my own,” said Genesis, who started cooking when she was about 6. “We’ve met a lot of different people through this and through other food truck vendors and home-baking businesses. It’s been cool.”

Sugar N Glitz has parked at Cabezon Park every Wednesday since May and become a go-to spot for a sweet fix.

“Obviously with the shutdowns and everything, food trucks became a big thing,” said Al Hernandez, Genesis’s father.

Norma Hernandez, Genesis’s mother, said switching to a food truck format enabled the family to branch out to easily accessible parts of town where patrons can grab a brownie slice or a latte prior to starting their graveyard shift at work. She also said the latter’s been especially key because customers don’t have to settle for Starbucks for their evening cup of Joe.

“The dessert lovers out there have been very supportive. … Our customer base has increased and been very steady,” she said.

The day before Sugar N Glitz launched, Al Hernandez said he quit his sales job because he realized he had to be all-in to contribute.

The menu includes triple-fudge brownie bites, turtle brownie bites, quarter-pound chocolate chip cookies, cakesicles, churro cheesecake bites and dipped strawberries.

Now that it’s autumn, items like cream cheese-drizzled pumpkin cookies, which Genesis said are her main specialty, and pumpkin muffins were added to the menu.

The goal was to offer more indulgent goodies, Al Hernandez said.

Since Genesis has resumed school and must wait until the early evening to start her shifts, Norma Hernandez said the rest of the family had to step up a bit more in jotting down recipes and baking while Genesis is away so operations don’t stall.

“It can be hard to balance the two and still get good grades… but it’s fun trying to balance it and having a busy life,” Genesis said. “I thought it’d definitely get big and then it’d start to slow down. But now that it keeps taking off, I think it’s pretty cool.”

Sugar N Glitz will also make custom orders available starting Oct. 16. For more information, contact the establishment at sugarnglitz@gmail.com or at 505-554-6175.


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

Nativo Sponsored Content

Ad Tango

taboola desktop

MORE ARTICLES LIKE THIS

1
Facebook to invest $800M in data center expansion
ABQnews Seeker
Facebook will add two more buildings ... Facebook will add two more buildings to its Los Lunas campus.
2
Legislative report flags barriers to NM benefits
ABQnews Seeker
The complexity of paperwork and other ... The complexity of paperwork and other barriers keep many low-income families from taking full advantage of the state and federal benefits available to them, ...
3
Affidavit: Gun not properly checked before fatal movie set ...
ABQnews Seeker
Investigators believe real bullet fired from ... Investigators believe real bullet fired from revolver, lead projectile recovered from director's shoulder
4
Ronchetti announces gubernatorial campaign
ABQnews Seeker
Mark Ronchetti has joined a crowded ... Mark Ronchetti has joined a crowded field of Republican candidates seeking the party's 2022 nomination for governor, providing a new jolt to what was ...
5
Deathly detours and a 'box of bones,' and you're ...
ABQnews Seeker
'Big kid at heart' Jared Trujillo ... 'Big kid at heart' Jared Trujillo asks spectators to donate non-perishable items that he gives to The Storehouse food pantry
6
Proton therapy to fight cancer in ABQ
ABQnews Seeker
Center to build $43M facility bringing ... Center to build $43M facility bringing technology to New Mexico for the first time
7
ABQ mom who lost son finds solace in Gun ...
ABQnews Seeker
Man, 22, one of nearly 100 ... Man, 22, one of nearly 100 people killed in city this year
8
State reports 687 new cases, 11 deaths
ABQnews Seeker
New Mexico virus toll rises to ... New Mexico virus toll rises to 5,012
9
NM tribal leaders calling for cooperation on climate
ABQnews Seeker
Native areas are feeling the effects ... Native areas are feeling the effects