Putting on the glitz: NM teen launches dessert food truck - Albuquerque Journal

Putting on the glitz: NM teen launches dessert food truck

Genesis Hernandez prepares multiple orders of churro cheesecake bites from inside the Sugar N Glitz food truck on Wednesday at Cabezon Park in Rio Rancho. (Matt Hollinshead/Rio Rancho Observer)

RIO RANCHO – Stuck at home last fall due to the COVID-19 pandemic, Genesis Hernandez had all the time in the world to brainstorm recipes for sugary goodness.

That quickly turned into Sugar N Glitz food truck for the 13-year-old Rio Rancho resident and her family. After launching the home-based business in August 2020, the demand kept growing and didn’t stop.

“I started it off as a hobby, and I didn’t expect it to take this far off. But I’m really happy that it did … I’ve always helped out in the kitchen, but it wasn’t until later on that I started doing it on my own,” said Genesis, who started cooking when she was about 6. “We’ve met a lot of different people through this and through other food truck vendors and home-baking businesses. It’s been cool.”

Sugar N Glitz has parked at Cabezon Park every Wednesday since May and become a go-to spot for a sweet fix.

“Obviously with the shutdowns and everything, food trucks became a big thing,” said Al Hernandez, Genesis’s father.

Norma Hernandez, Genesis’s mother, said switching to a food truck format enabled the family to branch out to easily accessible parts of town where patrons can grab a brownie slice or a latte prior to starting their graveyard shift at work. She also said the latter’s been especially key because customers don’t have to settle for Starbucks for their evening cup of Joe.

“The dessert lovers out there have been very supportive. … Our customer base has increased and been very steady,” she said.

The day before Sugar N Glitz launched, Al Hernandez said he quit his sales job because he realized he had to be all-in to contribute.

The menu includes triple-fudge brownie bites, turtle brownie bites, quarter-pound chocolate chip cookies, cakesicles, churro cheesecake bites and dipped strawberries.

Now that it’s autumn, items like cream cheese-drizzled pumpkin cookies, which Genesis said are her main specialty, and pumpkin muffins were added to the menu.

The goal was to offer more indulgent goodies, Al Hernandez said.

Since Genesis has resumed school and must wait until the early evening to start her shifts, Norma Hernandez said the rest of the family had to step up a bit more in jotting down recipes and baking while Genesis is away so operations don’t stall.

“It can be hard to balance the two and still get good grades… but it’s fun trying to balance it and having a busy life,” Genesis said. “I thought it’d definitely get big and then it’d start to slow down. But now that it keeps taking off, I think it’s pretty cool.”

Sugar N Glitz will also make custom orders available starting Oct. 16. For more information, contact the establishment at sugarnglitz@gmail.com or at 505-554-6175.

Home » ABQnews Seeker » Putting on the glitz: NM teen launches dessert food truck


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

taboola desktop

1
Ethics questioned as cannabis regulators join the private sector
ABQnews Seeker
Some are unsure if the state's ... Some are unsure if the state's 'revolving door' policy indeed curbs conflicts of interest
2
County's cool with casitas
ABQnews Seeker
Bernalillo County is ready for a ... Bernalillo County is ready for a new kind of tiny home. Meanwhile, county voters in November will have their say on $40.5M worth of ...
3
Couy Griffin back in court to fight for his ...
ABQnews Seeker
Lawsuit contends that his role on ... Lawsuit contends that his role on Jan. 6 violated the 14th Amendment
4
Police: Man shot by deputies was armed
ABQnews Seeker
State Police to confirm accounts of ... State Police to confirm accounts of the incident and provide a report to the DA's office
5
3 shot in SE Albuquerque Saturday night
ABQnews Seeker
One of the people died at ... One of the people died at the scene near East Central and Tramway
6
Police: Man shot at officers outside Walmart
ABQnews Seeker
Shooter, two more in custody, police ... Shooter, two more in custody, police say
7
Son of alleged shooter tied to killings of Muslim ...
ABQnews Seeker
Authorities: Cellphones of both men in ... Authorities: Cellphones of both men in 'general area' of shooting
8
A trying time for trout
ABQnews Seeker
Wildfires prompt fish rescues in NM ... Wildfires prompt fish rescues in NM habitats
9
Legislation expected to revive US technology
ABQnews Seeker
New CHIPS Act can help seed ... New CHIPS Act can help seed industry expansion in NM and elsewhere