Local wares and a tax holiday too: Small Business Saturday approaches - Albuquerque Journal

Local wares and a tax holiday too: Small Business Saturday approaches

Juliette Martinez, owner of Enchanted Sugar at Cottonwood Mall, stocks shelves with locally made jewelry boxes Monday. (Adolphe Pierre-Louis/Journal)

Mention Small Business Saturday to Juliette Martinez and she’s quick to say that customers who prioritize local shopping are what have kept her afloat for the past year and a half.

“People come in and say ‘We’re buying local, we’re supporting local,” said Martinez, who owns candle and gift store Enchanted Sugar at Cottonwood Mall. “I think that that is a positive thing that came out of COVID.”

Started by American Express in 2010, Small Business Saturday was created as a way to drive sales to local businesses during one of the busiest shopping weekends of the year.

In 2018, New Mexico adopted the day as a tax holiday for small businesses.

Last year, consumers spent nearly $20 billion on Small Business Saturday at independent retailers and retailers across the country, according to the Small Business Administration.

It’s that type of local support that allowed Martinez to weather the past two years of the pandemic, she said.

“I have about 122 artists from all around the state and during COVID that was the only place they had to sell their art,” Martinez said. “We’re really fortunate that we have a really, really loyal customer base, that’s why we’re still here.”

Even though the retail store was closed last year to in-person shopping during the holiday due to state issued closures, her business still had a large volume of sales online, Martinez said.

She expects this year will be even busier.

Brittney Dominguez, manager of Enchanted Sugar, labels homemade soy candles Monday ahead of Black Friday shopping. (Adolphe Pierre-Louis/Journal)

New Mexico’s tax holiday allows certain retailers are able to deduct gross tax receipts on qualifying items less than $500.

Qualifying items, among others, include clothing, books, cookware, furniture and electronics.

Businesses often pass along the savings to customers, according to New Mexico Taxation and Revenue spokesman Charlie Moore.

For Albuquerque shoppers, the savings equate to roughly $8 for every $100 spent on local goods at small businesses.

Moore said New Mexico based retailers with ten or fewer employees are eligible for the deduction.

He said that only 20 businesses took the deduction last year, but he hopes more businesses will offer it this year.

Martinez said she is planning on participating in the tax holiday.

“Anytime you can help the local consumer by just a little bit more, that’s a positive thing for all of us,” she said.

Home » Business » Local wares and a tax holiday too: Small Business Saturday approaches


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

taboola desktop

1
Upstart magazine Iconica showcases New Mexico lifestyle, artists
Arts
Quarterly publication features fashion, art and ... Quarterly publication features fashion, art and music across the state
2
First baby gorilla born at ABQ BioPark Zoo in ...
ABQnews Seeker
Gender reveal will come when Mom ... Gender reveal will come when Mom Samantha lets keepers get a closer look at her baby
3
Artist unveils message of peace in Albuquerque
ABQnews Seeker
Kyle Holbrook hopes to bring awareness ... Kyle Holbrook hopes to bring awareness to gun violence during national tour
4
City of Albuquerque event aims to prepare students for ...
ABQnews Seeker
Backpacks, supplies and haircuts are all ... Backpacks, supplies and haircuts are all free in Civic Plaza on Sunday
5
New Mexican was named one of the top 15 ...
Arts
Beginning with 10,000 applicants, Weston Simons ... Beginning with 10,000 applicants, Weston Simons navigated his way through the 2022 U.S. Bartenders' Guild World Class to a top 15 finish.
6
Grants aim to revive business Downtown
ABQnews Seeker
New program is meant to encourage ... New program is meant to encourage business owners to open new locations in the area
7
Rudy Lucero back after double lung transplant
ABQnews Seeker
'I feel really good now that ... 'I feel really good now that I'm home,' said Lucero, 55.
8
PNM worker helped injured crash victims
ABQnews Seeker
Even Estela Montes isn't quite sure ... Even Estela Montes isn't quite sure if she was acting on instinct or adrenaline; eithe ...
9
'Sense of self': Students learn leadership, friendship at camp
ABQnews Seeker
Roots Summer Leadership Academy reaches those ... Roots Summer Leadership Academy reaches those in need