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R&S Powersports is a one-stop adventure shop

ALBUQUERQUE, N.M. — R&S Powersports Group recently completed an unusual change in its business: It both expanded and contracted at the same time.

In the contraction phase, it eliminated one of its satellite sales sites. But by moving its service center into a 10,000-square-foot, former restaurant-bar-pool hall next to its main showroom on Lomas NE between Eubank and Wyoming , it opened up a significant amount of new showroom space in the main site.

The change comes as the company, which still has three sales sites in Albuquerque, strives to regain market share that disappeared when the economy bottomed out.

And that, said owner Rick Alcon, means focusing on what R&S provides.

“The fun in our industry never left,” he said. “We’re not really in the transportation business per se. Some people might use what we sell as their main means of transportation, but we’re in the recreation business and we sell fun every day.”

And the showroom is stuffed with all kinds of things that will bring a smile to the face, from motorcycles to ATVs to dirt bikes to watercraft. In essence, it’s a one-stop shop of adventure.

Alcorn and his wife, Susie Alcon, opened R&S in 1985 shortly after his family left the Harley Davidson business. It started with Kawasakis and gradually grew as it took over other dealerships.

Like nearly every business, R&S suffered through the downturn because financing was so difficult to get, particularly with the core target group of 18-to-30-year-old men. That, however, has all turned around, Alcon said.

“We’ve got some good stuff right now,” he said. “People really have some good options.”

What’s also turned out to be a good option has been bringing in his daughter and son-in-law, Kristen and Galen Soden, both of whom have business degrees from the University of New Mexico.

“They have become very involved in the business,” Alcon said.

And that’s allowed him to become involved in other pursuits related to the business, such as helping draft safety guidelines for off-highway vehicles and supporting the New Mexico Desert Racing Series and the Sandia Motorsports track in Moriarty.

“I want to give back to the industry because it’s been very good to us,” he said.