'Beyond Van Gogh' immerses visitors in artworks - Albuquerque Journal

‘Beyond Van Gogh’ immerses visitors in artworks

Jeannie Allen, left, of Albuquerque and her friend Gale Moses of Farmington take in the sights at “Beyond Van Gogh: The Immersive Experience” in the Sawmill District. (Adolphe Pierre-Louis/Albuquerque Journal)

Copyright © 2022 Albuquerque Journal

Inside the Immersive Pavilion in the Sawmill District sits a treasure trove of Vincent van Gogh masterpieces.

Unlike in a museum where a piece is static, van Gogh’s masterpieces are projected onto walls so the visitor becomes part of the painting.

This is the experience “Beyond Van Gogh: The Immersive Experience” has brought to the world. Beginning Wednesday, New Mexicans have a chance to visit the traveling show in Albuquerque.

It has taken more than 100 workers nearly 14 days to get the space ready for visitors.

David Rosenfeld, managing member of Primo Entertainment, the promoter of the exhibit, said Albuquerque was always on the list for the exhibit.

“To find a place in Sawmill is exciting because it’s centralized for most people,” Rosenfeld said. “In most cities, that doesn’t happen.”

Since opening, the exhibit has sold more than 2.5 million tickets globally making it one of the most popular current traveling exhibitions.

“Beyond Van Gogh” projects masterpieces on the walls so visitors become part of the paintings. (Adolphe Pierre-Louis/Albuquerque Journal)

“Beyond Van Gogh: The Immersive Experience” features about 300 van Gogh paintings in digital form. It includes such recognizable classics as “The Starry Night,” “Sunflowers” and “Café Terrace at Night,” as well as many revealing self-portraits. These are digitally projected onto floors and walls to give visitors a unique perspective into van Gogh’s world. This section is on a 45-minute rotation. Tickets are on a timed-entry basis with about 45 tickets available every 15 minutes.

Fanny Curtat is the art history consultant for the experience.

“Vincent is one of the most recognizable artists in history,” Curtat said. “We know the history of his struggle through poverty and madness. But what you see in this experience is his work filled with color. There’s something to be said bringing new life into his work and showcasing it in a different way.”

The show is broken into three sections. The first is in the Introduction Room, where visitors will be able to read about van Gogh’s relationship with his brother, Theo.

“Throughout his correspondence with Theo, you see that Vincent is coming from a pure place as his brother was everything to Vincent,” she said.

In the Waterfall Room is a short presentation leading into the Immersive Room.

“You don’t have the magic of the original,” she said. “But what we do is bring life to the many pieces. In the room, everything moves around you and is the true essence of what it is to live in this life.”

Home » ABQnews Seeker » ‘Beyond Van Gogh’ immerses visitors in artworks


Albuquerque Journal and its reporters are committed to telling the stories of our community.

• Do you have a question you want someone to try to answer for you? Do you have a bright spot you want to share?
   We want to hear from you. Please email yourstory@abqjournal.com

taboola desktop

1
Election official: Paper shortage won't impact NM ballots
ABQnews Seeker
A global paper shortage has raised ... A global paper shortage has raised concerns around the nation about whether enough ballots can be printed — and obtained in time — to ...
2
Suspect sought after firing gun on ART bus
ABQnews Seeker
in an explosion of smoke and ... in an explosion of smoke and glass — fires into a glass door of the Albuquerque Rapid Transit bus. Security video shows the shooter ...
3
Drunken driver who hit Gallup parade-goers held until trial
ABQnews Seeker
A man charged with driving drunk ... A man charged with driving drunk without a valid license and then barreling into a parade in Gallup will remain jailed until trial. A ...
4
State eases COVID-19 reporting requirements in new health order
ABQnews Seeker
New Mexico's pandemic-related public health order ... New Mexico's pandemic-related public health order was extended Friday by the state's top health official, but only after being amended to remove certain reporting ...
5
APD release IDs, give updates on homicides
ABQnews Seeker
Detectives released the names of three ... Detectives released the names of three women and three men killed in the past month around Albuquerque. Gilbert Gallegos, an Albuquerque police spokesman, said ...
6
Arizona won't wait for feds, starts filling border wall ...
ABQnews Seeker
Arizona began moving in shipping containers ... Arizona began moving in shipping containers to close a 1,000-foot gap in the border wall near the southern Arizona farming community of Yuma on ...
7
City, county detect first West Nile-positive mosquitoes of 2022
ABQnews Seeker
Infected mosquitoes expected to be around ... Infected mosquitoes expected to be around until 'a good, hard frost'
8
Vomiting causes can be elusive
ABQnews Seeker
It’s nobody’s favorite pastime. Sadly, some ... It’s nobody’s favorite pastime. Sadly, some cats retch intermittently throughout their lives
9
Tears of joy fill Isotopes' locker room after Bernard ...
ABQnews Seeker
After more than 1,000 games and ... After more than 1,000 games and a decade in the minors, Wynton Bernard gets his Major League call up to the Colorado Rockies.