Rebel rebound: Albuquerque donut shop adapts after fire - Albuquerque Journal

Rebel rebound: Albuquerque donut shop adapts after fire

Rebel Donuts owner Margot Cravens opens a box of donuts to show customers in the parking lot of their Wyoming location in Albuquerque on Tuesday morning. The company is selling boxes of donuts from one of its vans in the parking lot after a fire forced the location to close its doors. (Liam DeBonis/Journal)

On a frigid Tuesday morning, before the sun rose above the Sandia Mountains, Rebel Donuts owner Margot Cravens and general manager Amanda Kist were already hard at work.

After a fire on Saturday forced the store’s Wyoming location to close, the company decided to sell doughnuts from their logo-emblazoned van in the store’s parking lot.

“These will be full dozens, bakers choice, (and) credit card only,” the company posted Monday on Facebook.

Boxes of donuts sit stacked in the Rebel Donuts van in the parking lot of their Wyoming location in Albuquerque on Tuesday, as Rebel Donuts owner Margot Cravens looks on. The company is selling boxes of donuts from one of their vans in the parking lot after a fire forced the location to close its doors. (Liam DeBonis/Journal)

Beginning at 7 a.m., boxes filled with assortments of colorful doughnuts were unloaded onto a small folding table as customers drove up to get their sugar fix.

Customers, some who had initially tried to enter the damaged property, expressed their sympathies for the local shop’s situation as they lined up for their boxes or waited in their warm idling cars.

In less than an hour, the van was down to their last handful of boxes. By 8:15 a.m., the company announced on Facebook that they had sold out.

“Albuquerque, you are amazing,” the company said in their post, thanking everyone who came out to buy a box.

They will be back in the parking lot tomorrow, they said, with more doughnuts and vegan options as well. Their location on the West Side is also open from Monday through Friday from 6:30 a.m. to 4 p.m., and Saturday through Sunday from 7 a.m. to 4 p.m.

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