Blue Bell Creameries has teamed up with Dr Pepper to create a Dr Pepper Float-flavored ice cream, which released in stores recently.
“We are excited to team up with fellow Texas-born brand, Blue Bell, to create this new delicious treat,” said John Alvarado, senior vice president of Dr Pepper brand marketing, in a statement. “We can’t wait to provide our fans with another refreshing way to enjoy Dr Pepper.”
Jimmy Lawhorn, Blue Bell vice president of sales and marketing, described the new flavor as having sherbet-textured Dr Pepper swirled with creamy vanilla ice cream to create the character of a float.
The Dr Pepper Float flavor will be available at most major retailers through 2024, according to a news release.
Blue Bell was founded in 1907 in Brenham, Texas and has since grown to offer more than 40 ice cream flavors in 23 states, the release said.
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