Santa Fe has long been “the City Different” — a small city with a big presence on the international art scene.
In the early 20th century a migration of artists kicked off the city’s art movement and breathed life into native art, says Steve Lewis, a spokesman for the Santa Fe Convention and Visitors Bureau.
The “City Different” slogan stuck when the local chamber of commerce used the name in 1912 as part of a master plan to encourage pueblo-style architecture, ban billboards and move manufacturing away from downtown.
Santa Fe is home to the New Mexico Museum of Art, built in 1917 in the Pueblo Revival style. The city also hosts world-famous art markets, including the Santa Fe Indian Market, which started in 1922, and Spanish Market, which started in 1951.
In addition to galleries and museums, visitors flock to Santa Fe to dine and shop near the Plaza and visit the famed Santa Fe Opera.