Albuquerque-based Dreamstyle Remodeling has broken ground on a new, $4.5 million showroom/office building, joining the likes of Sam’s Club and Costco in the bustling corridor.
The 20,000-square-foot project will go in next to Sportsman’s Warehouse. It should be completed by March.
The building is part of a larger rebranding effort for a longtime Albuquerque enterprise with a booming business but no clear-cut identity.
“Dreamstyle Remodeling” is actually the new umbrella name for the company that started selling and installing nationally recognized home products in Albuquerque in the 1990s and always has marketed itself under those brand names – including Four Seasons Sunrooms, Renewal by Andersen and Cal Spas.
Founder and CEO Larry Chavez said the problem was that “nobody really knew who we were on the whole – they assumed they were separate companies.”
Dreamstyle Remodeling employs more than 200 people across six offices in three states and is in the process of hiring 20 more. It expects to gross $28 million this year, up from $21 million in 2012 and $13.5 million in 2011.
Chavez said he started selling Four Seasons Sunrooms in the 1990s and gradually has added more products and services – including Home Depot cabinet installation – while expanding throughout the Southwest. Dreamstyle has locations in Santa Fe, El Paso, Texas, and three in Arizona (Phoenix, Prescott and Tucson).
With the company’s growth and its plans to eventually expand into Southern California, Chavez said it was time to forge a distinct identity.
He expects the new building – which he called “a model for future expansion” – to help in that process.
The new building will consolidate four of the company’s Albuquerque sites, including an administrative/sales office and an existing showroom at 5504 Menaul NE.
Architect Rick Bennett designed the project, Wells Fargo financed it and Jaynes will build it.
Chavez said he’s excited to move into the Renaissance area because of its centralized location near Interstate 25 and the surrounding merchants. In addition to Costco and Sam’s Club, there also is a Home Depot, Office Depot and REI nearby.
“It’s just a perfect location for us,” he said.