Jeff Dunham guards his name closely when it comes to sponsoring items.
Yet when the comedian was approached to participate on a scratcher with the New Mexico Lottery, it was a no-brainer.
“I didn’t know anything about the lottery program out there,” he said. “When I heard it helps raise money for scholarships, I was on board 100 percent. I was lucky enough that my parents were able to save up for me to go to college. Now I can help out and these kids can go further with their education.”
The New Mexico Lottery is unveiling a scratcher based on the comedian’s award-winning “Disorderly Conduct” tour. It is available today at lottery outlets.
Featuring a top prize of $50,000, the $5 “Jeff Dunham” game showcased four of his signature characters – grumpy retiree Walter, frenetic Peanut, skeletal Achmed and José Jalapeño.
“I never imagined that I would have the comedy career I’ve had, much less be featured on a scratcher,” Duhham said. “The cool part is that I get to send them to my family and show off.”
Dunham, included on Forbes Magazine’s Celebrity 100 list three years running, is the ideal funnyman for a lottery game, according to New Mexico Lottery Marketing and Communications Director Adriana Binns. “Jeff has brought laughter and joy to fans worldwide, but the only place where they can play the ‘Jeff Dunham’ scratcher is in New Mexico,” Binns said. “With Jeff’s help, the New Mexico Lottery is breaking new ground to bring more fun to scratcher entertainment.”
In addition to instant cash prizes, the “Jeff Dunham” scratcher offers players with non-winning tickets a second-chance opportunity to win prizes, including passes to Dunham’s performance at the Santa Ana Star Center in Rio Rancho on March 15, a “meet and greet” backstage and $250 to cover travel expenses. Players enter their non-winning “Jeff Dunham” scratchers into the drawing at “Second Chance City” at nmlottery.com. The deadline to enter is Feb. 13 and winners will be drawn on or about Feb. 18.