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NM ‘feels like home’ tourism video released

musicvidALBUQUERQUE, N.M. — The New Mexico Tourism Department is paying “Feels Like Home” another visit.

The department released a new music video Tuesday for the catchy song as performed by a diverse cross-section of people from the Land of Enchantment.

The video, which can be seen at newmexico.org, is intended to create some online “buzz” for New Mexico, according to a department spokeswoman.

“Feels Like Home” – as originally performed by the Albuquerque band Richmond – has received heavy rotation in tourism commercials. (Sample lyric: “I love when your mountains lie underneath that warm sunrise/It’s beauty I don’t mind waking up to.”)

A music video featuring Richmond members in scenic locales around New Mexico has piled up more than 34,000 views on YouTube since November.

Tourism spokeswoman Jolene Mauer said the state is hoping to capitalize on the interest with this follow-up version that further showcases the state and its people.

Billed a “statewide sing-along,” the video features snippets from hundreds of performers representing 43 communities and organizations. It includes bikini-clad women at Elephant Butte, trained pros at the Santa Fe Opera, bicyclists traveling the streets of Silver City, firefighters in Carrizozo and even the University of New Mexico men’s basketball team.

“It’s another way to get people to see New Mexico in ways that they might not have ever seen it before,” Mauer said of the new video. “We get comments from the first one all the time, people saying, ‘Oh, my gosh, I didn’t know that was there in that part of the state.’

“It serves the purpose of showing people in the state and out of the state all the things New Mexico has to offer and (to) create buzz.”

The video – nine months in the making – was produced entirely in-house, Mauer said.

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